Marketing management
Description of Postgraduate Degree Course
General Information
Level: First-Level
Field of study: Legal, Economic and Social Sciences
Duration: Duration: 1 year
Mode of Delivery: Convenzionale
Location: Pisa
CFUs: 60
Admission application: Iscrizioni aperte dal 20 July 2026 al 21 October 2026
Start date: 20 November 2026
Website: http://www.mastermanagement.it
Italian
Italian
The postgraduate degree course in Marketing Management offers a comprehensive and applied training that combines theory and practice to address various marketing challenges. The programme covers a wide range of sectors, from consumer goods to services, from the domestic to the international market, and equips students with practical tools for marketing roles in companies and institutions.
The postgraduate degree course is designed for graduates from all disciplines who want to acquire marketing skills with a managerial approach. Particular attention is given to medium-sized companies and key sectors of the Italian industry, which represent the main career opportunities for participants.
The programme provides a comprehensive overview of marketing management tools, with a focus on current aspects, such as e-commerce, digital marketing and social media marketing.
The lessons are held by university lecturers and professionals in the field and are enriched by case studies analysis and first-hand accounts, offering a practical learning experience directly applicable to the world of work.
Career opportunities
The course trains professionals for roles related to the intermediate framework level, who can:
- contribute to the design of the sales and after-sales process (customer support)
- collaborate in defining communication and marketing strategies
- manage the order acquisition process, with particular attention to meeting delivery deadlines and effectively managing the after-sales phase
- perform sales planning, administration, and control activities
- develop and manage market research to identify new markets and potential customers
- conduct customer satisfaction surveys, enhancing the complaints management process
- support specialists in creating communication, advertising, and promotional campaigns
- collaborate in activities for the development of new products.
Fees
Regular students:
5300 € payable in 3 instalments
- 2120 € no later than 09 November 2026
- 1766 € no later than 15 February 2027
- 1414 € no later than 15 April 2027
Registration fee reductions are available for 4 students as specified in the call for applications.
