Sabrina Tomasi
Sabrina Tomasi is a research fellow at the Department of Agricultural, Food and Agri-environmental Sciences at the University of Pisa (UNIPI) and holds a Master's degree in Cultural Heritage Management from the University of Macerata (UNIMC). She obtained a PhD in Human Sciences at UNIMC with a doctoral thesis on the role of universities in promoting educational tourism in rural areas.
She then worked as a research fellow for 2 years in Macerata with a project on the role of universities in regional innovation processes and currently works at UNIPI on several European projects on innovative didactics for sustainability, entrepreneurship education and community-based innovation in rural areas. Common to all projects is an action-research approach and the application of qualitative methods based on co-design with local stakeholders.
She is also an activist in several NGOs focusing on participatory processes to foster community-driven innovations in rural areas.
Lecture
Setting the Stage – Wine Beyond Sustainability World Café
03 Feb, 16:30-18:00, @Aula Magna, Department of Agriculture Food and Environment
Step into a vibrant World Café workshop where to tackle key challenges through open dialogue and shared insights between you and the Tuscan Wine Route Federation representatives. Together, deepen connections within the wine routes network and explore innovative ideas, shaping a brighter future for all.
Liliya Terzieva
Liliya Terzieva - currently Professor in Designing Value Networks at the Hague University of Applied Sciences, has a PhD in the field of Economic and Organizational sciences of Leisure and Tourism and in specific the collaborative aspects of experiences, innovation, and competitiveness.
Within her career pathway she has around 20 years of international experience (China, Malta, Vietnam, France, the Netherlands, etc.) within either the non-governmental, public, educational or business sectors, related to the domains of: entrepreneurial learning, value generation, leadership, innovative teaching and learning, quality standards’ development and assurance, tourism, leisure, entrepreneurship, strategic design, Imagineering, institutional capacity building and organizational development.
Liliya is a member of the editorial board of several research and applied journals as well as is an active collaborator and member of the Worldwide Association of Female Professionals. In addition, she works as an external reviewer and co-creator of EU-funded projects, while generating and cooperating with, among others – the Beijing International Studies University; the Bulgarian Chamber of Education, Science and Culture; FHGR, Graubuenden; University of Montpellier; FH Joanneum, Graz. She is often invited to contribute and speak at national and international academic and applied research conferences and forum.
Lectures
Designing the Future together – What does it take to tackle uncertainty and disruption and at the same time generate value?
21 Jan, 15:30-16:30, Online
This online workshop will provide information and direct experience of the process and approach to be employed during the Sustainable Wine Intensive Week at the University of Pisa. Participants will be acquainted with the key elements of collaborative design, storytelling and innovative business modelling.
Tips and tricks of appreciative enquiry
03 Feb, 18.00-18.30, @Aula Magna, Department of Agriculture Food and Environment
Prototyping expedition workshop: applying the Lego® Serious Play® methodology
05 Feb, 15:00-16:00, @Podere La Chiesa
Do you know that 95% of the knowledge we have is concentred on the tip of our fingers and despite our efforts to verbalize it or bring it into creative motion, it doesn’t always come across. So, why not reframing the above and start with action before reflection? Lego® Serious Play® is the methodology that enables you to subconsciously arrive at new worlds, co-design, listen, engage and have all voices heard, while of course having fun and trusting the flow of the process!
Let us embark on this expedition together and prototype the sustainable future of wine!
Sip & Tell: crafting captivating Stories along the Wine Routes
06 Feb, 10:30-11:30, @Centro Avanzi
Interested in bringing your message across and engaging the audience to think along with you? Curious on what it takes to have the participants of your presentation in an awe? And how to make this interactive? Then this shall be the workshop to immerse yourselves in tools and techniques to make that happen.
Stories are the magic that makes people remember something forever since they do not just touch and open your mind but also plant seeds in your heart and speak to your emotions, let us see together how this happens in practice.
Anna Terroni
Anna Terroni studied at the University of Pisa, where she obtained her Master's degree in Italian Studies with honours, discussing her thesis entitled "Gli oltraggi d'amore e di fortuna dell'Accademico Intronato Alessandro Donzellini, critical edition proposal and commentary". She is currently a doctoral student in Italianistic Studies at UNIPI and is mainly engaged in philological studies related to Renaissance theatrical texts produced in Tuscan academic circles.
She has been involved in Circle U. as an Alliance ambassador and she is supporting the SWIW organisation, by playing a tutoring role.
Lara Tavoschi
Lara Tavoschi is associated professor of public health in the University of Pisa. She holds a MSc in Medical Biotechnology, a PhD in Poverty-Associated diseases and MSc in Public Health.
She worked for the Italian National Institute of Health on translational research with a focus on HIV and other STIs, being based in South Africa for more than 5 years. She served in the scientific advice section of the ECDC, focusing on blood-borne and sexually transmitted infections. She coordinated the development of European guidance documents on prevention and control of HIV and viral hepatitis.
Currently she coordinates regional, national and European projects on primary and secondary prevention of blood-borne and sexually transmitted infections, and access to care for vulnerable populations. Since 2020 she has been member of the WHO Health in Prison Project Steering Group. In 2022 she was appointed by the Ministry of Health member of the National Health Committee on HIV/AIDS.
Lecture
On the Importance of Drinking Responsibly
28 Jan, 15:45-16:30, Online
Alcohol, while deeply ingrained in many cultures and social traditions, presents significant public health challenges worldwide. This lecture will delve into the multifaceted impacts of alcohol on health, highlighting its role as a risk factor for a wide range of conditions, from liver disease and cancer to mental health disorders and accidents. We will explore the epidemiological data, the socioeconomic implications, and the health systems’ burden associated with alcohol-related diseases. Additionally, we will examine disparities in alcohol consumption and its health effects across different populations.
Silvia Rolandi
Born in the Tuscany countryside, Silvia Rolandi is an International Agri-food law lawyer. Graduated in International Private Law at the University of Pisa and a post-graduate course in International Trade Law at ITC-ILO in Torino. While visiting the Resnick Center for Food Law and Policy, University of California Los Angeles, Silvia earned her PhD from the Scuola Superiore Sant’Anna in Politics, Human Rights, and Sustainability.
She works in her law firm and is an assistant professor at the University of Pisa, within the Pisa Agricultural Economics Team - Food and Rural Studies for Sustainability, mainly focusing on digitalization in agriculture and rural areas, but also dealing with other issues and Lecturer in the Netherlands at Wageningen University and Research within the Law Group. She has been a Slow Food activist since 2008 and is currently a member of her local convivium and the regional committee.
Lecture
Wine Legislation
05 Feb, 10:00-11:45, @Podere La Chiesa
Whether it occurred by accident or design, the invention of wine has been lauded as a fundamental achievement in human history. Wine’s preeminent role in sacred and secular life throughout the millennia is celebrated in literature, arts, religious rituals, and the culinary field. Wine production and trade have created great economic wealth, it has been the cause of many conflicts and spurred territorial conquests. For thousands of years, wine has played an important role as an agricultural product that ensures a livelihood for producers and distributors, and a legal framework has always accompanied this. There are rules concerning how to trade the wine, provide information to consumers, enhance territorial linkages through quality schemes, and the role played by group producers and associations. We will focus on this last part, the legal dimension, to provide an initial tool kit pack to navigate the intricated existing rules.
Chiara Mignani
Chiara Mignani is Post-doctoral researcher at the Department of Agriculture, Food and Environment of the University of Pisa. She obtained her industrial PhD in Human Sciences: psychology, communication and social sciences at the University of Macerata (UNIMC).
During her PhD she gain experience in applied research in sensory analysis, consumer science and neuromarketing at the Italian Centre for Sensory Analysis (CIAS). As a visiting PhD student, she spent several months at the Department of Agri-Food Economics and Marketing at the School of Agriculture, Policy and Development, University of Reading, working on Food Policy and Marketing Research Methods.
She currently works as a post-doctoral researcher at the University of Pisa on innovation adoption processes in agriculture, digitisation in rural areas, the twin transition and agri-food marketing.
Her main research interests are: innovation in agriculture and rural areas, rural development strategies, agricultural knowledge and innovation system (AKIS), digital ecosystems in rural areas.
Lectures
Setting the Stage – Wine Beyond Sustainability World Café
03 Feb, 16:30-18:00, @Aula Magna, Department of Agriculture Food and Environment
Step into a vibrant World Café workshop where to tackle key challenges through open dialogue and shared insights between you and the Tuscan Wine Route Federation representatives. Together, deepen connections within the wine routes network and explore innovative ideas, shaping a brighter future for all.
Alessandra Meoni
Former Academic Writing lecturer at the University of Pisa, Alessandra Meoni, is currently working within the International Office as part of the Circle U. alliance and dedicates her expertise to fostering collaboration among European universities through Circle U., focusing on innovative and interdisciplinary educational initiatives.
Her professional interests include internationalisation, academic cooperation, and developing programs that bridge diverse academic and cultural perspectives.
Lecture
Speaking the Language of Wine: Multilingual Insights for Tasting and Marketing
30 Jan, 15:00-15:45, Online
Dive into the technical vocabulary of wine in Italian and English, exploring essential terms for tasting and marketing. This interactive webinar invites students from the nine Circle U. universities to contribute precise and colloquial expressions in their native languages, creating a vibrant bridge between culture, language, and the art of wine
Heleen Geerts
Heleen Geerts, alumna of The Hague University of Applied Sciences (European Studies, 2000) returned to The Hague in 2005 after having worked for international entreprises. Here she began her career as a knowledge broker at the SME/service-entrepreneur desk ‘Regiondirector' of THUAS. Her increasing involvement with the educational Entrepreneurship program led to lecturing more frequently, earning a master's degree in Strategic Management (Partnership Management), and becoming a lecturer-researcher at the Designing Value Networks research group. Her work focuses on systemic co-design research regarding eco-systems and experimental learning environments like living labs and exploring value networks for transitions across entrepreneurial contexts.
A significant part of her academic journey involved a research project Future Proof Retail, where Heleen contributed to developing, organizing, and facilitating knowledge exchange between eight national, locally-focused living labs. The knowledge gathered was published in two books on How to Innovate with Living Labs. This experience led to her involvement in the establishment of the THUAS Learning Community ‘Haagse Labs’ and the development of a Retail Innovation & Experience Campus in the Hague region in collaboration with a diverse public-private consortium. Heleen later served as vocational professor (practor) for new retail & entrepreneurship at the Regional Vocational institution ROC Mondriaan.
With the motto "From ego to eco-system," Heleen is dedicated to fostering a sustainable and inclusive society. Heleen's involvement in public-private collaborations and entrepreneurship, demonstrates her commitment to dynamic learning environments where experimenting, learning, innovating and creating are central. On behalf of THUAS, she collaborates with researchers, companies, educational institutions and the local, regional and international community to co-create innovative solutions.
Lectures
Tips and tricks of appreciative enquiry
03 Feb, 18.00-18.30, @Aula Magna, Department of Agriculture Food and Environment
Prototyping expedition workshop
05 Feb, 15:00-16:00, @Podere La Chiesa
Do you know that 95% of the knowledge we have is concentred on the tip of our fingers and despite our efforts to verbalize it or bring it into creative motion, it doesn’t always come across. So, why not reframing the above and start with action before reflection? Lego® Serious Play® is the methodology that enables you to subconsciously arrive at new worlds, co-design, listen, engage and have all voices heard, while of course having fun and trusting the flow of the process!
Let us embark on this expedition together and prototype the sustainable future of wine!
Sip & Tell: crafting captivating Stories along the Wine Routes
06 Feb, 10:30-11:30, @Centro Avanzi
Interested in bringing your message across and engaging the audience to think along with you? Curious on what it takes to have the participants of your presentation in an awe? And how to make this interactive? Then this shall be the workshop to immerse yourselves in tools and techniques to make that happen.
Stories are the magic that makes people remember something forever since they do not just touch and open your mind but also plant seeds in your heart and speak to your emotions, let us see together how this happens in practice.
Annapia Ferrara
Annapia Ferrara is post-doctoral researcher at the Department of Agriculture, Food, and Environment of the University of Pisa, Italy, specializing in social inclusion within rural and remote areas. Her research explores the integration of marginalized groups within the sustainable transition of food and tourism systems, emphasizing the transformative potential of social entrepreneurship. Grounded in participatory action-research, the methodologies used aim to foster multi-stakeholder collaboration to address challenges in achieving sustainable and inclusive transitions.
She is strongly passionate about working with students. She encourages opportunities for them to engage with real-world challenges and develop practical and transversal skills. As a team coach, she aims to promote creativity, critical thinking, and problem-solving skills, thus cultivating a positive and dynamic environment that fosters students' idea-flowing, agency, and empowerment.
Lectures
Setting the Stage – Wine Beyond Sustainability World Café
03 Feb, 16:30-18:00, @Aula Magna, Department of Agriculture Food and Environment
Step into a vibrant World Café workshop where to tackle key challenges through open dialogue and shared insights between you and the Tuscan Wine Route Federation representatives. Together, deepen connections within the wine routes network and explore innovative ideas, shaping a brighter future for all.
Vesna Damnjanovic
Vesna Damnjanović is a Professor of Marketing and President of Council at the Faculty of Organizational Sciences, University of Belgrade. She is Vice President at the Executive Board of Science Fund of the Republic of Serbia.
She gained her Professional Postgraduate Diploma in Marketing at the Chartered Institute of Marketing, UK.
Her main research themes include innovation management, business case solving methodology and marketing strategy.
Vesna is Founder and Managing Director of the Belgrade Business International case Competition, among the top ten case competitions in the world and was the mentor of many winning students’ teams at global case competitions.
Lecture
Wine Marketing Innovation Strategy
24 Jan, 15:00-15:45, Online
- Explaining positioning strategy for the wine industry: Example from Topola Serbia
- Marketing and sales innovation strategy for Bodegas Torres wine brand from Spain