Creare una start-up: aspetti legali e commerciali
Giovedì 18 Maggio 2017, 15:00-17:00
Aula Gerace, Department of Computer Science, Largo Bruno Pontecorvo, Pisa
Francesco Barachini
E' Professore ordinario di Diritto commerciale nel Corso di Laurea Magistrale in Giurisprudenza presso il Dipartimento di Giurisprudenza dell'Università di Pisa. Svolge attività di insegnamento presso la Scuola Superiore di Specializzazione per le Professioni legali dell'Università di Pisa. Ha ricoperto incarichi d'insegnamento presso l'Università Cattolica di Milano, la Scuola Superiore di Studi Universitari e di Perfezionamento S. Anna di Pisa e l'Accademia Navale di Livorno. Ha condotto studi in tema di diritto delle società, diritto dell'impresa, diritto fallimentare e diritto del terzo settore, pubblicando opere monografiche e articoli scientifici sulle più prestigiose riviste specializzate. Dal 1997è iscritto all’Albo degli Avvocati del Foro di Pisa, si è specializzato nell’attività di consulenza e di assistenza legale in materia contrattuale, commerciale,societaria e fallimentare e nel diritto del terzo settore.
Abstract
Dopo un’introduzione ai vari tipi di società saranno affrontati gli aspetti normativi recenti legati alla creazione di start-up.
How to sell anything in one minute
Mercoledì 17 Maggio 2017, 15:00-17:00
Aula Gerace, Department of Computer Science, Largo Bruno Pontecorvo, Pisa
Language: EN
Ray Garcia (Chairman)
Ray Garcia is the managing director of Buoyant Capital, a global peer advisory think tank addressing the growth challenges of small to medium sized enterprises. The firm coordinates its team of experts to help its clients improve competitiveness through talent management, global market expansion partnership access, technology asset management, capital investment and restructuring. Buoyant Capital was founded in 2000 in New York City and has helped launch several start-up companies and works as an advisory to company founders, CEO's, and their investors. Ray has over 20 years of experience as a technology entrepreneur, as company CTO co-founder, for four venture-backed companies. Earlier in his career, he worked as an executive for major banks including, Citicorp, Republic National Bank (now HSBC), Bank of America, and as a technology consultant to several large US multi-national corporations. In 2008, he served as an executive in resident at MIT Media Lab. Since 2010 he serves on the advisory board of Baruch College Field Center for Entrepreneurship. From 2011 to 2014, he taught an accelerated course in entrepreneurship at the University of Pisa, Italy, School of Economics, to PhD candidates and International MBA executives with a focus on innovation, technology transfer and venture spin-offs. In 2015 he is serving as a business expert to EU Commission Horizon 2020 SME innovation instrument where he will evaluate commercialization grant proposals of technology ventures and coach company executives who have received grant funding. Ray published the books "StartUP SOAR Coaching" and "Launch a Global Business" which are based on his experiences starting and growing global businesses. The books include the material from his courses, lectures, and coaching. (amazon.com/author/raygarcia)
Abstract
The presentation will include a simple step by step process that is common to all sales. It could be selling your start-up concept, selling a product that is being introduced to the market, selling a research project, or selling your talents into a job opportunity. To succeed in any commercial and academic career path, or creating a new venture, without understanding the basics of selling one cannot get the attention to the value they want to get paid for. During this session we will go through a quick example, then each of the participants will create their own version and a few people can volunteer to practice a presentation to the group. The exercise will only be the start of this process. More advanced forms might be presented if the group is able to demonstrate quickly that they are ready.
How to write a patent application - the task of the inventor and of the patent attorney since the beginning
Mercoledì 10 Maggio 2017, 15:00-17:00
Aula Gerace, Department of Computer Science, Largo Bruno Pontecorvo, Pisa
Language: EN
Domenico Golzio
Domenico Golzio, holds a degree in Physics. After working as electronic engineer in telecom, car and aerospace industries he moved to European Patent Office becoming patent examiner in the field of Basic Electronic Circuitry, Telecom and Digital Computers. He has been the Director of a Search and Examination Unit in the area of Electricity Technology. Currently he leads the Directorate responsible for the development of Tools for Patent Prior Art Search and Patent Information. He researched on various IPR areas like relationship between patent and innovation, patent information, international patent portfolios, comparison between different patent systems. He has lectured on IPRs in various Universities across Europe.
Abstract
In many cases a start-up business is based on exploiting an invention. The value of an invention, when writing a patent application, is generally unknown. It can be very low or very high. The claims of a patent define the protection like a fence defines the property on a land. When the value of the invention is high, if such "fences" are weak or are not positioned properly, the inventor risks to lose everything. Moreover, good claims on good inventions can attract investors, which can increase the value of the business. The object of the talk is to briefly explain what should be done to have the maximum patent protection, since the beginning of the activities of patent application drafting and then of prosecuting it in the examination procedures, in order to attract interest on a patent.
Designing business in an ever-changing context
Martedì 9 Maggio 2017, 15:00-18:00
Sala Gerace, Department of Computer Science, Largo Bruno Pontecorvo, Pisa
Language: EN
Camilla van den Boom
Camilla van den Boom is a strategy consultant specializing in how to lead, manage, and develop organizations. She has 20 years of experience in strategy development, strategy implementation and organizational (re)design within large (inter)national organizations. Camilla worked as a management consultant for Accenture, Andersen and Deloitte, helping clients to define strategic frameworks, business models and organizational roadmaps. Until recently, she was the COO and owner of Business Models Inc., a company that specializes in the design and innovation of business models. Camilla is lecturer of Strategic Management and Business Model Design at TIAS School for Business and Society. Camilla is also a faculty member at several industry and company programs on Finance, Business Modeling and Valuation at TIAS FinanceLab. Camilla is also lecturer Business Model Design at Eindhoven University of Technology, Department of Industrial Design. Business Model Design is part of the competence area Business Process Design. In 2013, Camilla started a research in the field of Business Process Design. She conducts research on how organizations and individuals can craft the future using a combination of proven business theories, strategic analysis and contemporary design thinking. Her research focuses on the development of new business models in an ever-changing context. Camilla holds a MSc degree in International Business from School of Business, Economics and Law at University of Gothenburg. She additionally studied at University of Brighton and University of Lüneburg. She speaks English, Dutch, German, and Swedish.
Abstract
Design is nowadays a central field for practice in envisioning and crafting the future. Design thinking often refers to the methods and processes for investigating problems, acquiring information and analysing knowledge in the design field. But design is much more than that. Design is the DNA how to think and act in the 21st century. It is
a mind-set, a process and an approach that helps entrepreneurs to consider alternatives, define choices and achieve desired results. How can we use design to build and scale business ideas in the best optional way? The start of a business is the start of a process of continuous experimentation, iterative analysis and fast decision-making. We need to look at all the aspects of a business simultaneously in order to develop a successful business. Camilla van den Boom, expert and lecturer on Business Model Design and Strategy Development, presents an interactive lecture, in which she engages the participants in conversations, drawings and team exercises around the subject of business design. The participants receive a toolkit for business design and leave with new ideas, new energy and a plan with next steps.
Intellectual property: what is and how to use it in public research organizations
Giovedì 4 Maggio, 15:00-17:00
Aula Gerace, Department of Computer Science, Largo Bruno Pontecorvo, Pisa
Language: EN
Corrado Borsano
L’Ing. Corrado Borsano è membro dell’Ordine dei Consulenti in Proprietà Industriale, mandatario europeo brevetti presso l’EPO (Ufficio Europeo dei Brevetti), mandatario comunitario marchi e design presso l’UAMI (Ufficio per l’Armonizzazione del Mercato Interno – Marchi, Design e Modelli). Ha svolto attività nel settore della Proprietà Industriale presso importanti società di telecomunicazioni come Responsabile della sezione brevetti italiana di Siemens e in seguito Alcatel. E’ attualmente responsabile dell’ufficio di Milano di Metroconsult, società specializzata in servizi di consulenza in materia di Proprietà Intellettuale. L’Ing. Borsano opera inoltre come Consulente Tecnico di parte e come Consulente Tecnico d'Ufficio presso il Tribunale di Milano.
Oltre ad essere iscritto a numerose altre associazioni quali AIPPI (Associazione internazionale per la protezione della Proprietà intellettuale) ed EPI (European Patent Institute), l’Ing. Borsano ricopre la carica di Segretario della LES (Licensing Executives Society) Italia.
Abstract
The intellectual property rights are a set of tools able to give “protection” for innovation. The patent is the most common and its use, from the evaluation of the invention to the exploitation on the market, requires the definition of both strategy and goals. This is particularly crucial within public research organizations, where the inventions generate from research activities. The seminar will present the basics of intellectual properties and the main criteria for their use to generate impact from research.
Where do good ideas come from (and how to transform them into reality)
Mercoledì 3 Maggio 2017, 15:00-17:00
Aula Gerace, Department of Computer Science, Largo Bruno Pontecorvo, Pisa
Language: EN
Andrea Bonaccorsi
Andrea Bonaccorsi is professor of Management Engineering at the University of Pisa. He is member of RISE, the selected group of experts supporting the European Commissioner for Research. He is the author of more than 50 articles in refereed journals in economics and management of research, technology and innovation and of 150 publications overall. In the field of startups, he has contributed to the foundation of two spinoff companies (Technodeal and Erre Quadro), has created in 2005 one of the first seed capital funds, and has supported policy schemes for startup companies with various public administrations
Abstract
The usual notion of creativity emphasizes the dimension of novelty, the creation of something new. But creativity also involves the notion that this "something new" should be useful for someone else, whoever he or she may be. How are the dimensions of novelty and usefulness related? What do we know from cognitive sciences (in particular, from the field of creative problem solving) about this relation? What do we know from those fields, such as engineering design, in which these two dimensions are strongly held together? And what about creativity in the artistic world, in which apparently usefulness does not play any role?
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Il business plan nelle start up
Giovedì 27 Aprile, 15:00-18:00
Aula Gerace, Department of Computer Science, Largo Bruno Pontecorvo, Pisa
Language: IT
Marco Allegrini
Professore ordinario in “Bilancio e principi contabili"(Financial Reporting and Accounting Standards) at the University of Pisa. Phd in “Economia Aziendale” (Business Administration). Director of the Phd Program in “Economia Aziendale & Management” (jointly run by the Universities of Pisa, Florence and Sienna). Director of the Master (Ms) in “Finanza e controllo di gestione” (Finance and Management Control) run by the University of Pisa. Chairman of the International Financial Reporting Standard Committee for IAFEI (International Association of Financial Executives Institutes).
Abstract
Il seminario tratta il ruolo del business plan nell’ambito delle start-up, facendo particolare riferimento alla struttura prevista nella competizione “Start cup Toscana”.Il seminario si svolge secondo il seguente programma: Cos’è il business plan, i destinatari del business plan, la struttura del business plan secondo il modello “Start cup Toscana”, il modello di business, il piano operativo, i preventivi economici e finanziari, il break even point e altri indicatori.
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Ore 17-18 Coaching Activity (session 1)
Team and Project branding
in collaborazione con il Master Business Administration dell'Università di Pisa
Comunicatori (e) permanenti- cosa cambia nell'era dei parrucchieri-influencer
Mercoledì 26 Aprile, 15:00-18:00
Aula Gerace, Department of Computer Science, Largo Bruno Pontecorvo, Pisa
Language: IT
Dino Amenduni
Nato a Bari, classe 1984, è comunicatore politico e pianificatore strategico per Proforma, agenzia di comunicazione che in questi anni ha lavorato con (tra gli altri) Matteo Renzi, Nichi Vendola, Michele Emiliano, Debora Serracchiani, Cecile Kyenge.
È docente di comunicazione politico allo IED di Roma. Collabora con le testate locali del Gruppo Espresso, La Repubblica - Bari e Valigia Blu. Fa parte dello staff del Festival Internazionale del Giornalismo di Perugia.
Abstract
Generare un processo di cambiamento sociale, culturale, politico nell’era dei social media vuol dire anche conoscere le dinamiche che spiegano la presa di decisione da parte degli utenti. Negli ultimi dieci anni gli agenti di socializzazione classica (i partiti, le istituzioni, la scuola, gli “esperti”) hanno perso la loro capacità di persuasione a vantaggio di individui e reti sociali sempre meno ufficiali, formali, tracciabili. Conoscere queste reti e conoscere come e perché queste reti sono riuscite a rovesciare il concetto di “influencer” per come lo conosciamo appare dunque indispensabile per qualsiasi innovatore, in qualsiasi disciplina.
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Orientamento studenti
Opening PhD+ 2017
Mercoledi 19 Aprile , 15:00-17:00
Aula Gerace, Department of Computer Science, Largo Bruno Pontecorvo, Pisa
Language: EN- ITA
Interventi
Paolo Maria Mancarella
Rettore, Università di Pisa
Marco Raugi
Prorettore per la ricerca applicata e il trasferimento tecnologico, Università di Pisa
Emil Abirascid
Fondatore Startupbusiness
Nuovi paradigmi per l'imprenditorialità
Marco Bicocchi Pichi
Presidente Associazione Italia Startup
Essere ed avere: essere utili e avere un mercato
Sono disponibili:
- il video
- la presentazione del Prorettore Marco Raugi
- la presentazione di Marco Bicocchi Pichi