Generative AI and the Designer's Dilemma: Preserving intention in automated creation

Martedì 30 gennaio, alle ore 11.00, presso l'Aula Magna A. Pacinotti della Scuola di Ingegneria, avrà luogo il seminario di Jan Auernhammer (Ph.D. Stanford University. Executive Director Peoplecentered Business Design Research) dal titolo "Generative AI and the Designer's Dilemma: Preserving intention in automated creation".

Programma

11:00
Introduction by Filippo Chiarello (Dipartimento di Ingegneria dell'Energia, dei Sistemi e delle Costruzioni - DESTEC), with a short presentation of the Erasmus+ Project DETAILLs Design Tools of Artificial Intelligence in Sustainability Living Labs (2023-1-IT02-KA220-HED-000158755)

11:15
Seminar by Jan Auernhammer, Ph.D., Stanford University

12:30
Q&A session

Abstract

Digital technologies, such as Artificial Generative Intelligence provide new opportunities and support for designers and engineers to create solutions. Artificial Generative Intelligence applications allow designers to generate design directions, detailed renderings, and interesting concepts. While such technology is empowering and enables designers and non-designers to create highly detailed digital visuals, it incorporates several challenges. For example, it enables the creation of deep fakes that will spark further misinformation on social media, which has various ethical implications. It also replaces the designers’ intention for a “good Gestalt” with generating automatized options. Such automatization removes the intentional creation from designers. This workshop will evaluate various designs produced by humans and artificial intelligence to discuss the limitations of technology and the need for developing designers’ sensitivities and abilities to use Artificial Generative Intelligence in generating valuable and tangible designs for society and nature.