Emerging trends in qualitative research. A focus on Social Media

Il 19 maggio alle 9.30, presso l'aula A0 del Polo Piagge, si tiene la conferenza dal titolo "Emerging trends in qualitative research. A focus on Social Media".

La conferenza fa parte del progetto Sim Affiliate Conference Workshop & Special Issue of Mercati e Competitività.

Programma

SIM AFFILIATE CONFERENCE
WORKSHOP & SPECIAL ISSUE OF MERCATI E COMPETITIVITA’

University

10.30 -­‐ 11.00 Coffee break

Session I

11.00 -­‐ 11.30
Millennials and their stories: digital diaries as a
white space
Silvia Biraghi, Università Cattolica del Sacro Cuore, LABCOM
Rossella Gambetti, Università Cattolica del Sacro Cuore, LABCOM

11.30 – 12.00
From self-­‐interest to social justice: A longitudinal analysis of media discourses about palm oil
Matteo Corciolani, Università di Pisa Giacomo Gistri, Università di Macerata Stefano Pace, Kedge Business School

12.00 – 12.30
Analysing CSR dialogue in social media Sarah Glozer, Royal Holloway University of London

12.30 – 13.00
Narrative analysis as a qualitative method for digital communication: A multidisciplinary methodological review
Stefania Romenti, Università IULM
Grazia Murtarelli, Università IULM

13.00 – 14.00 Light Lunch

analysis built from a systematic literature
review.
Ksenia Silchenko, Università di Macerata

14.30 – 15.00
QCA: a new methodological tool for research in the social sciences. An example from a Word of Mouth study.
Ilenia Confente, Università di Verona
Ivan Russo, Università di Verona

15.00 – 15.30
Materialism and push/pull motivations in a tattooing context. A text analysis of Italian tattoo conventions
Francesco Raggiotto, Università di Udine Michela C. Mason, Università di Udine Andrea Moretti, Università di Udine

15.30 – 16.00
The consumption of cultural products. An analysis of the conceptual link between cultural omnivorousness and the artistic benefit in the fruition of arts & culture.