In questa sezione sono pubblicati programma, video e slides dell'Edizione 2015 del PhD+.
Programma e slides
Session 1. [17 February 15.00-18.00]
Massimo Mario Augello (Rector, Università di Pisa) "Welcome address".
Paolo Ferragina (Prorector for Applied Research and Innovation, Università di Pisa) "PhD+ 2015. Setting the scene".
Round table moderated by Gail Edmondson (Editorial Director Science Business) with:
• Benedetto Vigna, Executive Vice President, General Manager of the Analog, MEMS & Sensors Group at STMicroelectronics
• Silvano Spinelli, Founder EOS S.p.A.
Session 2. [19 February 15.00-17.30]
Eva Snijders (Storyteller, Spain)"Storytelling for your Career: 5W+1H to design your path and engage fellow travellers"
Storytelling seems to be the new hype. But of course we all know it has been part of who we are as individuals and tribes. Story is our natural way to understand how we see the world and share that view with others. We use story to share knowledge and values, to make sense of the past and design the future. When we share stories, we connect with each other.
What does this mean in the context of your career? You can use story to understand and explain who you are, where you come from and especially, where you're going. You can use story to present your projects in a way that engages with your audiences (be them colleagues, partners, investors, or your family).
In this session we will see what storytelling actually is and how it works. We will have a look at great (academic) storytellers for inspiration and we will explore the possibilities of story live.
Session 3. [24 February 15.00-18.00]
Camilla van den Boom (Eindhoven University of Technology, Consultant) "Designing business in an ever-changing context"
Design is nowadays a central field for practice in visioning and crafting the future. Design thinking often refers to the methods and processes for investigating problems, acquiring information, analyzing knowledge, and positing solutions in the design and planning fields. But design is much more than that. Design is the DNA how to think and act in the 21st century market. It is a mindset, process and approach that helps entrepreneurs to consider alternatives, choices and desired results. How can we use design to build and scale business ideas in the best optional way? The start of a business is the start of a longer process of iterative analysis, decision-making and refinement. In order to develop a successful business, we need to look at all the aspects of business design and consider best practices for business acceleration.
Camilla van de Boom presents an interactive setting, in which she engages the participants in conversations, drawings and team exercises. The participants receive a toolkit for business design and leave with new ideas, new energy and a plan with next steps.
Session 4. [26 February 15.00-18.00]
Massimiliano Salerno (Entrepreneur and Consultant) "Lean Startup – Because creating a business is a matter of method"
Every business begins with a set of assumptions. It lays out a strategy - which includes a business model, a product road map, a point of view about partners and competitors, and ideas about who the customer will be - that takes those assumptions as a given and proceeds to show how to achieve the company's vision.
The truth is that a startup is an organization operating under conditions of extreme uncertainty and in search of a scalable, repeatable, profitable business model: the assumptions haven't been proved to be true (they are assumptions, after all) and they are often erroneous, thus the goal of a startup's early efforts should be to test them as quickly as possible.
The Lean Startup methodology reconceives a startup's efforts as experiments that test its strategy to see which parts are brilliant and which are crazy, with the final goal to discover how to build a sustainable business around that vision.
We know that startups are highly uncertain, but uncertainty and risk aren't the same thing!
At the end of the session, Ray Garcia (Managing Director of Buoyant Capital, USA) will be introducing the coaching activity, and promoting the video competition for the final pitch.
Session 5. [3 March 15.00-18.00]
Giovanna Mariani (Università di Pisa) "The Business Plan: a knowledge driver"
According to the buoyant activity worldwide supporting new companies, there are a growing stimulus from entrepreneurship programs on the part of public administrations and universities where the business plan has achieved considerable relevance. In this direction, the business plan plays an important role but we must consider that in literature we can find a discussion about its utility or not: if a good plan is a guarantee for start-up viability or not!
In this seminar we will discuss about the evaluation of the feasibility of the business idea, especially for the economic and financial feasibility, with a business planning process.
Session 6. [5 March 15.00-18.00]
Bill Magill (Director of Science Entrepreneurship, INSEAD, and founder of the Intérprize Group), "The Art of Intérpreneurship: getting energized, creative ambitious projects of deep meaning, and directing your own future"
If entrepreneurship is the art of building compelling businesses that flourish and sustain, with an outward on external markets, intérpreneurship is the art of creating exciting life ambitions that inspire and endure, with an inward awareness on personal achievement. The principal concepts of startup creation lie at the core of intérpreneurial development: defining and framing the initiative, establishing the intérlectual property, identifying critical areas for further development, drafting and refining an execution plan, getting launched, and staying robust and motivated. During this session Bill Magill will challenge listeners to consider and frame their own Grand Ambitions and provide guidance on pitching their ideas powerfully and convincingly.
Session 7. [10 March 15.00-18.00]
Round table. "Successful start-ups and companies: a comparison of different entrepreneurial ecosystems and business models"
Chairman: Gualtiero Fantoni (Università di Pisa)
- Sabina Kethelz, Blue Ocean Robotics
- Guido Meak, co-founder Zerogrey, founder NEMBOL
- Davide Morelli, co-founder Biobeats
- Emmanuele Angione, co-founder WINMedical
Each speaker presents briefly his company and, then, all together discuss and compare their business models.
Session 8. [12 March 14.00-16.00]
Adrian Wallwork (Scientific communication expert) "Maximizing your CV and LinkedIn profile to find a job"
Practical tips for creating a CV and professional profile that will increase your chances of getting an interview. The main focus is on CVs, but the guidelines given are also applicable to LinkedIn, Academia etc.
Session 9. [17 March 15.00-17.00]
Domenico Golzio (European Patent Office) "Intellectual Property Rights"
Protection of intellectual work is becoming more and more important. Various Intellectual Property Rights are available which alone or in combination to help the return of investment. Patents are specific right to protect ideas of technical nature: What is a Patent? What are the rights conferred? Why File a Patent? When to File a Patent. Who should File a Patent. Where to File a Patent. National, International and European patent routes are possible. A few examples of patent examination will be presented together with an introduction on Infringement, Patentability and Freedom to Operate.
Session 10. [19 March 15.00-17.00]
Marco Celestino (ABM Agenzia Brevetti e Marchi) "How to write a patent"
In many cases a start-up business is based on exploiting an invention. The value of an invention, when writing a patent application, is generally unknown. It can be very low or very high. The claims of a patent define the protection like a fence defines the property on a land. When the value of the invention is high, if such "fences" are weak or are not positioned properly, the inventor risks to lose everything. Moreover, good claims on good inventions can attract investors, which can increase the value of the business.
The object of the talk is to present examples on what should be done to have the maximum patent protection in order to avoid loss of rights ant to attract interest on a patent.
Video competition: Deadline 20 March
Participants wishing to pitch their ideas during Session 12 must submit a short video (3') to the Organizing Secretary. The best ideas/videos will be selected by a jury of experts.
Session 11. [24 March 15.00-17.00]
Riccardo Apreda, Gualtiero Fantoni (Università di Pisa) "Patents: mapping, outlook and design around".
Usually start-up companies (and often well-established ones, too) perceive patents only as a way to protect the ideas on which they plan to build their business, a necessary but bothersome defensive tool.
Actually, patents are far more than that.
Rather than just a deterrent, they could constitute a business opportunity in themselves, and the worldwide Intellectual Property corpus resembles more a goldmine than a minefield.
Using dedicated methodologies, it is possible to harness that goldmine, in order to guide and strengthen design and R&D activities, to gain competitive insight and foresight, to widen market and business horizons, and to use the IP portfolio as an economic and financial lever.
Focus 1. Le norme italiane per la creazione di start up (Italian session). [26 March 15.00-18.00]
Francesco Barachini, Ilaria Kutufà, Gabriele Nuzzo (Università di Pisa) "Creare una start-up: aspetti legali e commerciali"
Breve introduzione al contesto giuridico delle start up innovative. L'esercizio di attività d'impresa in forma societaria e le regole di funzionamento delle società di capitali: tipi, struttura finanziaria ed organizzazione interna. I requisiti di una start up innovativa: la specialità della disciplina, vantaggi connessi e relative agevolazioni.
Session 12. [27 March 15.00-18.00]
Idea Pitches
Aim of this session is to match the ideas presented by participants (preselected through a video competition) both with MBA teams and with mentors. The matching with MBA teams will be coordinated by Riccardo Paterni (entrepreneur at Synergy Pathways, Talent Manager and Coordinator MBA Business Game). The selected PhD+ students will be allowed to attend the MBA Entrepreneurship module scheduled from 25th to 29th of May.
Focus 2. Servizi e opportunità a sostegno della creazione di impresa (Italian session) [31 March]
Il sistema dei distretti tecnologici della Toscana (speaker TBD);
Il supporto offerto dall'Università di Pisa:
• Settore Ricerca Università di Pisa (Cristiana Barghini): "Il supporto al trasferimento tecnologico", "Le opportunità di finanziamento dell'Unione Europea per le PMI".
• Servizio Job Placement Università di Pisa (Antonella Magliocchi): "Placement e networking: quali opportunità per lo sviluppo professionale"
Video
Download slides
Session 5. Giovanna Mariani (Università di Pisa) "The Business Plan: a knowledge driver"
Session 9. Domenico Golzio (European Patent Office) "Intellectual Property Rights"
Session 10. Marco Celestino (ABM Agenzia Brevetti e Marchi) "How to write a patent"
Session 11. Riccardo Apreda, Gualtiero Fantoni (Università di Pisa) "Patents: mapping, outlook and design around".
Focus 2. Servizi e opportunità a sostegno della creazione di impresa. Il supporto offerto dall'Università di Pisa:
• Settore Ricerca Università di Pisa "Il supporto al trasferimento tecnologico"
• Settore Ricerca Università di Pisa "Le opportunità di finanziamento dell'Unione Europea per le PMI"
• Servizio Job Placement Università di Pisa (Antonella Magliocchi): "Placement e networking: quali opportunità per lo sviluppo professionale"