7 febbraio 2018, 15:00-17:00
Aula Magna "Pontecorvo" Largo Bruno Pontecorvo, Pisa
Language: EN
Mrs. Camilla van den Boom
Abstract
Design is nowadays a central field for practice in envisioning and crafting the future. Design thinking often refers to the methods and processes for investigating problems, acquiring information and analysing knowledge in the design field. But design is much more than that. Design is the DNA how to think and act in the 21st century. It is a mind-set, a process and an approach that helps entrepreneurs to consider alternatives, define choices and achieve desired results. How can we use design to build and scale business ideas in the best optional way? The start of a business is the start of a process of continuous experimentation, iterative analysis and fast decision-making. We need to look at all the aspects of a business simultaneously in order to develop a successful business. Camilla van den Boom, expert and lecturer on Business Model Design and Strategy Development, presents an interactive lecture, in which she engages the participants in conversations, drawings and team exercises around the subject of business design. The participants receive a toolkit for business design and leave with new ideas, new energy and a plan with next steps.