Martedì 16 Maggio 2017, 15:00-17:00
Aula Gerace, Department of Computer Science, Largo Bruno Pontecorvo, Pisa
Language: EN & IT

Coaching Activity: Modelling your business idea

Ray Garcia (Buoyant Capital)

Ray Garcia is the managing director of Buoyant Capital, a global peer advisory think tank addressing the growth challenges of small to medium sized enterprises. The firm coordinates its team of experts to help its clients improve competitiveness through talent management, global market expansion partnership access, technology asset management, capital investment and restructuring. Buoyant Capital was founded in 2000 in New York City and has helped launch several start-up companies and works as an advisory to company founders, CEO's, and their investors. Ray has over 20 years of experience as a technology entrepreneur, as company CTO co-founder, for four venture-backed companies. Earlier in his career, he worked as an executive for major banks including, Citicorp, Republic National Bank (now HSBC), Bank of America, and as a technology consultant to several large US multi-national corporations. In 2008, he served as an executive in resident at MIT Media Lab. Since 2010 he serves on the advisory board of Baruch College Field Center for Entrepreneurship. From 2011 to 2014, he taught an accelerated course in entrepreneurship at the University of Pisa, Italy, School of Economics, to PhD candidates and International MBA executives with a focus on innovation, technology transfer and venture spin-offs. In 2015 he is serving as a business expert to EU Commission Horizon 2020 SME innovation instrument where he will evaluate commercialization grant proposals of technology ventures and coach company executives who have received grant funding. Ray published the books "StartUP SOAR Coaching" and "Launch a Global Business" which are based on his experiences starting and growing global businesses. The books include the material from his courses, lectures, and coaching. (amazon.com/author/raygarcia)

Abstract

Starting from the experience of the first session of Coaching Activity participants will be guided to develop the value proposition of their innovative products or services. This is the first step for reaching a sustainable, understandable and winning business model for the proposed idea.

Tools: Value Proposition Canvas; Business Model Canvas