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Where do good ideas come from (and how to transform them into reality)

Mercoledì 3 Maggio 2017, 15:00-17:00
Aula Gerace, Department of Computer Science, Largo Bruno Pontecorvo, Pisa
Language: EN

 

Andrea Bonaccorsi

Andrea BonaccorsiAndrea Bonaccorsi is professor of Management Engineering at the University of Pisa. He is member of RISE, the selected group of experts supporting the European Commissioner for Research. He is the author of more than 50 articles in refereed journals in economics and management of research, technology and innovation and of 150 publications overall. In the field of startups, he has contributed to the foundation of two spinoff companies (Technodeal and Erre Quadro), has created in 2005 one of the first seed capital funds, and has supported policy schemes for startup companies with various public administrations

Abstract

The usual notion of creativity emphasizes the dimension of novelty, the creation of something new. But creativity also involves the notion that this "something new" should be useful for someone else, whoever he or she may be. How are the dimensions of novelty and usefulness related? What do we know from cognitive sciences (in particular, from the field of creative problem solving) about this relation? What do we know from those fields, such as engineering design, in which these two dimensions are strongly held together? And what about creativity in the artistic world, in which apparently usefulness does not play any role?

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Ultima modifica: Ven 26 Mag 2017 - 12:10

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