Professor Dino Pedreschi has been appointed Vice-Chair of the EU working group on the transparency of AI-generated content

Professor Dino Pedreschi, Professor of Computer Science at the University of Pisa, has been appointed Vice-Chair of the European working group responsible for developing the Code of Practice on Transparency of AI-Generated Content, as part of the EU Artificial Intelligence Regulation (AI Act).

Promoted by the European AI Office of the European Commission, the Code of Practice aims to establish operational guidelines for the marking and labelling of content generated by artificial intelligence systems — such as text, images, audio and video — to make them clearly recognisable as such. The Code will support the implementation of the transparency obligations set out in Article 50 of the AI Act, which requires providers and users of generative models to indicate when content has been artificially produced, in order to combat disinformation and strengthen public trust in AI technologies.

The working group brings together academic experts, industry representatives and civil society organisations from across Europe. As Vice-Chair, Professor Pedreschi will help coordinate the work dedicated to generative AI model providers and contribute to defining good practices for transparency and accountability in next-generation systems.

“The Code of Practice on transparency of AI-generated content will be a voluntary tool designed to help providers of generative AI systems comply with their transparency obligations,” explains Professor Pedreschi. “It will support the labelling of AI-generated content — including synthetic audio, images, video and text — in machine-readable formats to ensure detectability. It will also help those who use deepfakes or AI-generated content to clearly disclose AI involvement, particularly when informing the public on matters of general interest.”

On 5 November 2025, the European Commission announced the appointment of the Chairs and Vice-Chairs, marking the official start of the group’s work. The first draft of the Code of Practice is expected to be presented in the coming months.