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Content and Narrative. Writing and designing Museum Panels, Labels and Flyers


The one-week intensive Summer School is hosted by the museums of art, technology, and the natural sciences of the University of Pisa (Sistema Museale di Ateneo – SMA).

The Summer School addresses the strategies and methods of communication inside a museum, focusing on the content, design, and technologies of labels and educational panels. How to balance information and simplicity? What information does an object require in order to be fully understood and appreciated? When is a text effective? How can we construct lengthier historical or geographical narratives? What are the current design standards for educational materials inside a museum? What may new technologies offer in order to provide a rich/individual experience, tailored to diverse audiences and types of visits? These and related questions will be discussed by experienced instructors from a variety of backgrounds, including archaeologists, art historians, curators, exhibition designers, developers of digital/virtual educational tools, experts of communication for children, the neurodiverse public, and visitors with limited vision or hearing abilities.

The school will be entirely held online, via Microsoft Teams. 


The aim of the Summer School is to provide participants with the main notions about the production and display of texts in museums, as well as an overview of the most up-to-date research in museum communication and technologies.

Classes engage participants both at the theoretical and empirical level, so that participants may develop broader awareness of the topic, as well as practical skills and competencies.

The Summer School include experiences from collections in a variety of fields: art history, science and technology, and the natural sciences.

Who can apply

BA, MA, PhD students in art history, archaeology, museum studies, communication sciences, digital humanities.



Program Intensity



Admission Requirements

Being a BA or MA or PhD student in art history, archaeology, museum studies, communication sciences, digital humanities.

Excellent working knowledge of the English language

Required Documents

  • Identity Document (*PASSPORT in case you are a foreign student*)
  • Enrolment Form
  • Curriculum Vitae

All the documents must be in pdf format, in order to upload them on the portal when required.

Application has to be submitted via Alice portal following the instructions of the "How to apply" page.




250 euro

Pay fees by Debit/Credit Card or PayPal online using the following form filling it with all the required data:

Payment Form 


  • International students without Italian Tax Code: please tick the box 'Anonymous' in order to disable the field 'Italian personal ID/VAT number'.
  • Please type your NAME and SURNAME next to the pre-filled text of the field 'Reason'
  • Please pay only after receiving the admission letter


Please write to the coordinator for further details


3 - 7 June 2024

Application Deadline

2 May 2024

NOTICE: the application deadline originally expired on 17 March 2024. The one above indicated is the new application deadline for the second short reopening of the applications, from 29 April 2024 until 2 May 2024 (at 11:59 pm CEST).


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Ultima modifica: Mer 12 Giu 2024 - 09:43

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