1 March, 15:00-18:00
Sala Gerace, Department of Computer Science, Largo Bruno Pontecorvo, Pisa
Language: EN
Camilla van den Boom
Camilla van den Boom is a strategy consultant specializing in how to lead, manage, and develop organizations. She has 20 years of experience in strategy development, strategy implementation and organizational (re)design within large (inter)national organizations. Camilla worked as a management consultant for Accenture, Andersen and Deloitte, helping clients to define strategic frameworks, business models and organizational roadmaps. Until recently, she was the COO and owner of Business Models Inc., a company that specializes in the design and innovation of business models. Camilla is lecturer of Strategic Management and Business Model Design at TIAS School for Business and Society. Camilla is also a faculty member at several industry and company programs on Finance, Business Modeling and Valuation at TIAS FinanceLab. Camilla is also lecturer Business Model Design at Eindhoven University of Technology, Department of Industrial Design. Business Model Design is part of the competence area Business Process Design. In 2013, Camilla started a research in the field of Business Process Design. She conducts research on how organizations and individuals can craft the future using a combination of proven business theories, strategic analysis and contemporary design thinking. Her research focuses on the development of new business models in an ever-changing context. Camilla holds a MSc degree in International Business from School of Business, Economics and Law at University of Gothenburg. She additionally studied at University of Brighton and University of Lüneburg. She speaks English, Dutch, German, and Swedish.
Abstract
Design is nowadays a central field for practice in visioning and crafting the future. Design thinking often refers to the methods and processes for investigating problems, acquiring information, analysing knowledge, and positing solutions in the design and planning fields. But design is much more than that. Design is the DNA how to think and act in the 21st century market. It is a mindset, process and approach that help entrepreneurs to consider alternatives, choices and desired results. How can we use design to build and scale business ideas in the best optional way? The start of a business is the start of a longer process of iterative analysis, decision-making and refinement. In order to develop a successful business, we need to look at all the aspects of business design and consider best practices for business acceleration. Camilla van de Boom presents an interactive setting, in which she engages the participants in conversations, drawings and team exercises. The participants receive a toolkit for business design and leave with new ideas, new energy and a plan with next steps.