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Programme 2018

PhD+ 2018 will start on 6th February and will end on 8th March, with a final event where participants will pitch their research projects developed during the course.
Seminars will be held at Complesso Ex Benedettine, Lungarno Sonnino n. 18, Pisa. The programme consists of 13 sessions held in Italian and English by Italian and foreign speakers. Sessions will include:
• 13 seminars
• 2 coaching activities to develop the research projects presented by the students

Here you can download the PhD+ 2018 programme PDF .

NOTICE: seminar "Designing business in an ever-changing context", speaker: Mrs. Camilla van den Boom, on Wednesday 7 February 15.00-17.00, will be held in the Aula Magna "Pontecorvo" - Largo Bruno Pontecorvo 3 Pisa

Opening PhD+ 2018
Tuesday 6 February , 15:00-17:00
Sala convegni “Le Benedettine” - Piazza San Paolo Ripa D’Arno, 16 Pisa
Language: EN - ITA

Speakers:
Paolo Maria Mancarella
Dean, University of Pisa
Marco Raugi
Prorector for applied research and technology transfer at the University of Pisa
Leonardo Bertini
Delegate for the promotion of the initiatives of Spin Off, Start Up and Brevetti)
Luca Daddi
Il Tirreno
Ermete Realacci
Chief Legambiente
Giovanni Polidori
A11 Venture
Andrea Santagata
Head of Digital Magazine - Periodici Italia - Gruppo Mondadori

Video HERE
(please note that access to the media library is only allowed to those who have unipi credential, through the "login" on the top right of the page)

 

“Designing business in an ever-changing context”
Mrs. Camilla van den Boom (Eindhoven University of Technology)
Wednesday 7 February 15.00-17.00
Aula Magna «Pontecorvo» – Largo Bruno Pontecorvo, 3 Pisa
Language: EN

Abstract
Design is nowadays a central field for practice in envisioning and crafting the future. Design thinking often refers to the methods and processes for investigating problems, acquiring information and analysing knowledge in the design field. But design is much more than that. Design is the DNA how to think and act in the 21st century. It is a mind-set, a process and an approach that helps entrepreneurs to consider alternatives, define choices and achieve desired results. How can we use design to build and scale business ideas in the best optional way? The start of a business is the start of a process of continuous experimentation, iterative analysis and fast decision-making. We need to look at all the aspects of a business simultaneously in order to develop a successful business. Camilla van den Boom, expert and lecturer on Business Model Design and Strategy Development, presents an interactive lecture, in which she engages the participants in conversations, drawings and team exercises around the subject of business design. The participants receive a toolkit for business design and leave with new ideas, new energy and a plan with next steps.

 

“Business plan in start-up”
Giovanna Mariani (University of Pisa)
Thursday 8 February 15.00-18.00
Sala convegni “Le Benedettine” - Piazza San Paolo Ripa D’Arno, 16 Pisa
Language: IT

Abstract
The seminar focuses on the role of the business plan in start-ups, with particular reference to the "Start Cup Toscana" competition. The seminar is structured according to the following program: What is the business plan, the subjects of the business plan, the business plan structure according to the "Start cup Toscana" model, the business model, the operational plan, the economic and financial estimates, the break-even point and other indicators.

Click HERE to download slides

Video HERE
(please note that access to the media library is only allowed to those who have unipi credential, through the "login" on the top right of the page)

 

“Business plan ‘coaching’ ”
Giovanna Mariani (University of Pisa)
Tuesday 13 February 15.00-18.00
Sala convegni “Le Benedettine” - Piazza San Paolo Ripa D’Arno, 16 Pisa
Language: IT

Video HERE
(please note that access to the media library is only allowed to those who have unipi credential, through the "login" on the top right of the page)

 

“Exploring novelty”
Andrea Bonaccorsi (University of Pisa)
Wednesday 14 February 16.00-18.00
Sala convegni “Le Benedettine” - Piazza San Paolo Ripa D’Arno, 16 Pisa
Language: EN

Abstract
Entrepreneurship involves by definition novelty- at least novelty for the person engaged into entrepreneurial activities. Contrary to other work activities, in which the content and the organization are known and predictable, entrepreneurship involves risk taking and engagement. Yet there is also entrepreneurship that involves something new for the others, in some cases radically new for the world.
In this lecture we explore what we know about the creation of novelty, drawing from recent advancements in cognitive sciences, cognitive and social psychology, and the theory of organizations. We will compare findings from the creation of novelty in the technological and economic domain, and in non-instrumental activities such as arts and humanities.

Click HERE to download slides

Video HERE
(please note that access to the media library is only allowed to those who have unipi credential, through the "login" on the top right of the page)

 

“How to write a patent application - the task of the inventor and of the patent attorney since the beginning”
Domenico Golzio (European Patent Office)
Thursday 15 February 15.00-17.00
Sala convegni “Le Benedettine” - Piazza San Paolo Ripa D’Arno, 16 Pisa
Language: EN

Abstract
In many cases a start-up business is based on exploiting an invention. The value of an invention, when writing a patent application, is generally unknown. It can be very low or very high. The claims of a patent define the protection like a fence defines the property on a land. When the value of the invention is high, if such "fences" are weak or are not positioned properly, the inventor risks to lose everything. Moreover, good claims on good inventions can attract investors, which can increase the value of the business. The object of the talk is to briefly explain what should be done to have the maximum patent protection, since the beginning of the activities of patent application drafting and then of prosecuting it in the examination procedures, in order to attract interest on a patent

Click HERE to download slides

Video HERE
(please note that access to the media library is only allowed to those who have unipi credential, through the "login" on the top right of the page)

 

"Researching New Technologies and Product Innovation in large companies: some decision-making and executive mechanisms”
Marco Ruggiero (General Electric)
Wednesday 21 February 15.00-17.00
Sala convegni “Le Benedettine” - Piazza San Paolo Ripa D’Arno, 16 Pisa
Language: EN

Click HERE to download slides

Video HERE
(please note that access to the media library is only allowed to those who have unipi credential, through the "login" on the top right of the page)

 

“How to sell anything in one minute”
Ray Garcia coaching activity – session 1
Thursday 22 February 15.00-16.00
Sala convegni “Le Benedettine” - Piazza San Paolo Ripa D’Arno, 16 Pisa
Language: EN

Abstract
The presentation will include a simple step by step process that is common to all sales. It could be selling your start-up concept, selling a product that is being introduced to the market, selling a research project, or selling your talents into a job opportunity. To succeed in any commercial and academic career path, or creating a new venture, without understanding the basics of selling one cannot get the attention to the value they want to get paid for. During this session we will go through a quick example, then each of the participants will create their own version and a few people can volunteer to practice a presentation to the group. The exercise will only be the start of this process. More advanced forms might be presented if the group is able to demonstrate quickly that they are ready.

Click HERE to download slides 1
Click HERE to download slides 2

Video HERE
(please note that access to the media library is only allowed to those who have unipi credential, through the "login" on the top right of the page)

 

“Stand up!”
Silvia Bencivelli
Thursday 22 February 16.00-17.00
Sala convegni “Le Benedettine” - Piazza San Paolo Ripa D’Arno, 16 Pisa
Language: IT

Abstract
Still gaze and ringing voice unfortunately are not enough. In order to speak in public and be convincing, it is important to have the ability to build an engaging speech: to have complete control of one's body, voice and brain, to set aside the big enemy, shyness, and be able to look the audience in the eyes and (try to) understand it, above all, you have to practice. Let's start together.

Video HERE
(please note that access to the media library is only allowed to those who have unipi credential, through the "login" on the top right of the page)

 

“Creare una start-up: aspetti legali e commerciali”
Francesco Barachini (University of Pisa)
Tuesday 27 February 15.00-17.00
Sala convegni “Le Benedettine” - Piazza San Paolo Ripa D’Arno, 16 Pisa
Language: IT

Abstract
Starting from the experience of the first session of Coaching Activity participants will be guided to develop the value proposition of their innovative products or services. This is the first step for reaching a sustainable, understandable and winning business model for the proposed idea.

Click HERE to download slides1
Click HERE to download slides2
Click HERE to download slides3

Video HERE
(please note that access to the media library is only allowed to those who have unipi credential, through the "login" on the top right of the page)

 

“Coaching Activity – session 2”
Riccardo Paterni coaching activity – session 2
Wednesday 28 March 15.00-17.00
Sala convegni “Le Benedettine” - Piazza San Paolo Ripa D’Arno, 16 Pisa
Language: EN

 

“Equity crowfunding”
Matteo Piras (StarsUp)
Nicola Redi (advisory company Vertis Tecnology Transfer)
Paolo Pieraccioni (Fondazione ISI – Innovazione e Sviluppo Imprenditoriale – CCIAA Pisa)
Thursday 1 March 15.00-17.00 
Sala convegni “Le Benedettine” - Piazza San Paolo Ripa D’Arno, 16 Pisa
Language: IT

NOTE: deleted due to severe weather

 

“Sharing Experience: Startuppers a confronto”
Tuesday 6 March 15.00-17.00
Sala convegni “Le Benedettine” - Piazza San Paolo Ripa D’Arno, 16 Pisa
Language: EN - ITA

Giovanni Rizzo (Zambon Group)
Andrea Bongi (IDNA)
Amerigo Della Pina (Verdeventuno)

 

“Final event: the pitchers”
Thursday 8 March 2017, 15:00-17:00
Sala convegni “Le Benedettine” - Piazza San Paolo Ripa D’Arno, 16 Pisa
Language: EN

Abstract
The aim of this session is to allow participants of the PhD+ to present their start-up or innovation proposals into a pitch of 6 minutes to their colleagues and to a panel of experts, including investors, entrepreneurs, technology parks representatives, mentors, public and private organizations devoted to innovation and technology transfer, etc. etc.
The approved start-up ideas will be automatically admitted to the second branch of Contamination Lab modules, aimed at developing a complete and sounded project, including start-up organizational structure, marketing and sustainability analysis.

Materials from past editions

 

Ultima modifica: Lun 19 Mar 2018 - 12:46

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