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LEARN-SMA 2023. Branding and storytelling. Visual and textual communication in museums

The one-week intensive course is hosted by the museums of art, technology, and the natural sciences of the University of Pisa (Sistema Museale di Ateneo – SMA).
The course addresses communication inside a museum and explores the creation of brands and the strategies behind textual and visual storytelling, focusing on digital and innovative methods for in-person and online learning. How to balance information and simplicity? What information should a logo encapsulate? When is storytelling effective? How can we construct lengthier historical or geographical narratives? What may immersive and synaesthetic technologies offer in order to provide a rich/individual experience, tailored to diverse audiences and types of visits? These and related questions will be discussed by experienced instructors from a variety of backgrounds, including archaeologists, art historians, curators, exhibition designers, developers of digital/virtual educational tools, experts of communication for children, the neurodiverse public, and visitors with limited vision or hearing abilities.

The school will be entirely held online, via Microsoft Teams. 

Aim

The aim of the course is to provide participants with the main notions about brand design and digital storytelling in museums, as well as an overview of the most up-to-date research in museum communication and technologies.
Classes engage participants both at the theoretical and empirical level, so that participants may develop broader awareness of the topic, as well as practical skills and competencies.
The course include experiences from collections in a variety of fields: art history, science and technology, and the natural sciences.

Who can apply

Museum professionals, advanced students of all disciplines interested in a career as a curator

Language

English

Program Intensity

Full-time

Application

Admission Requirements

BA/BSc in all subjects. Priority will be given to MA/MSc holders.

Required Documents

  • Identity Document (*PASSPORT in case you are a foreign student*)
  • Enrolment Form
  • Curriculum Vitae

All the documents must be in pdf format, in order to upload them on the portal when required (See the "How to apply" page)

ECTS

3

Fees

500 euro

Pay fees by Debit/Credit Card or PayPal online using the following form filling it with all the required data:

PagoPA - Payment Form 

NOTICE:

  • International students without Italian Tax Code: please tick the box 'Anonymous' in order to disable the field 'Italian personal ID/VAT number'.
  • Please type your NAME and SURNAME next to the pre-filled text of the field 'Reason'
  • Please pay only after receiving the admission letter

Fundings

Please write to the coordinator for further details.

Period

12 - 16 June 2023

Application Deadline

30 April 2023

Contacts

Coordinator
Prof. Anna Anguissola Questo indirizzo email è protetto dagli spambots. È necessario abilitare JavaScript per vederlo.   

Summer/Winter School Office Questo indirizzo email è protetto dagli spambots. È necessario abilitare JavaScript per vederlo. 

Allegati:

Ultima modifica: Lun 05 Giu 2023 - 08:49

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