{"id":154167,"date":"2025-05-12T14:27:04","date_gmt":"2025-05-12T14:27:04","guid":{"rendered":"https:\/\/www.unipi.it\/ateneo\/organizzazione\/persone\/valeria-pinchera-181-en\/"},"modified":"2026-04-01T04:51:10","modified_gmt":"2026-04-01T02:51:10","slug":"valeria-pinchera-181-en","status":"publish","type":"unipi_persone","link":"https:\/\/www.unipi.it\/en\/about-us\/organisation\/people\/valeria-pinchera-181-en\/","title":{"rendered":"Valeria Pinchera"},"content":{"rendered":"<p>Professore Ordinario &#8211; Dipartimento di Economia e Management | Tel.: 050 2216328 &#8211; Email: valeria.pinchera@unipi.it<\/p>\n","protected":false},"template":"","meta":{"unipi-persone-chiave":"181","unipi-persone-nome":"Valeria","unipi-persone-cognome":"Pinchera","unipi-persone-email":"valeria.pinchera@unipi.it","unipi-persone-cv":"Professore ordinario <br \/>\r\nMembro dell\u2019Executive Committee dell\u2019International Economic History Association (World Economic History) come unico rappresentante italiano  (dal luglio 2022)<br \/>\r\n<br \/>\r\nCARRIERA ACCADEMICA<br \/>\r\n2011-2023 Professore associato Dipartimento di Economia e Management Univ. di Pisa<br \/>\r\n2001-2011 Ricercatore Facolt\u00e0 di Economia Univ. di Pisa<br \/>\r\n2000-2001 Assegnista di ricerca Facolt\u00e0 di Economia Univ. di Pisa<br \/>\r\n1996-1997 Borsa di studio biennale post-doctoral presso la Scuola Normale Superiore di Pisa<br \/>\r\n1995 Diploma di Perfezionamento Scuola Normale Superiore di Pisa 70\/70L<br \/>\r\n<br \/>\r\nSOGGIORNI ALL'ESTERO<br \/>\r\n2003 settembre\/dicembre Visiting Scholar Grant presso il Getty Research Institute di Los Angeles, USA,  programma di ricerca dal titolo \u201cArt market in Florence (XVIth-XVIIIth centuries). Art consumption by Florentine aristocracy\u201d <br \/>\r\n2019 aprile-maggio Visiting Professor presso Massachusetts Institute of Technology (MIT), Boston, Cambridge (USA),  in relazione allo sviluppo del progetto di ricerca intitolato \u201cWaves of globalization between tradition and innovation\u201d, selezionato e finanziato nella VII call UNIPI-MIT Project<br \/>\r\n2019 7 settembre-21 settembre Visiting Professor presso UPEM Parigi<br \/>\r\n2022 aprile-maggio Visiting fellow, Massachusetts Institute of Technology (MIT), Department of History, Boston, Cambridge (Stati Uniti), nell\u2019ambito del programma di ricerca - MISTI intitolato \u201cWaves of globalization between tradition and innovation\u201d<br \/>\r\n<br \/>\r\nPRINCIPALI PUBBLICAZIONI<br \/>\r\nMonografie<br \/>\r\n(1999) V. Pinchera, Lusso e decoro. Vita quotidiana e spese dei Salviati di Firenze nel Sei e Settecento, Scuola Normale Superiore di Pisa, Pisa <br \/>\r\n(2009) V. Pinchera, La moda in Toscana e in Italia dalle origini alla globalizzazione, Marsilio, Venezia<br \/>\r\nArticoli e saggi<br \/>\r\n (1991) V. Pinchera, I Salviati: un patrimonio tra Toscana e Stato Pontificio nel XVIII secolo, in \u00abSociet\u00e0 e storia\u00bb, numero 54, pp. 849-868 <br \/>\r\n(2003) V. Pinchera, Vestire la vita, vestire la morte: abiti per matrimoni e funerali dal XIV al XVII secolo, in Moda e societ\u00e0 dal Medioevo al XX secolo. Storia d\u2019Italia. Annali 19 a cura di Marco Belfanti e Fabio Giusberti, Einaudi, Torino, pp. 221-259<br \/>\r\n (2006) V. Pinchera, Arte ed economia. Una lettura interdisciplinare, in \u00abRivista di storia economica\u00bb, 2, agosto, pp. 241-266<br \/>\r\n (2008) V. Pinchera, Firenze e la nascita della moda italiana: dai drappi alla Sala Bianca, in \u00abAnnali di storia dell\u2019Impresa\u00bb, 19, 2008, pp. 133-190<br \/>\r\n (2012) V. Pinchera con P. Malanima, A Puzzling Relationship. Consumption and Incomes in the Early Modern Europe, in \u00abHistoire&Mesure\u00bb, XXVII-2, 2012, pp. 197-222<br \/>\r\n(2020) V. Pinchera - D. Rinallo, \u2018The emergence of Italy as a fashion country: Nation branding and collective meaning creation at Florence\u2019s fashion shows (1951-65)\u2019, Business History, 62, 1, pp. 151-178<br \/>\r\n(2021) V. Pinchera \u2013 D. Rinallo, Marketplace icon: the fashion show, \u00abConsumption Markets & Culture\u00bb, 24, 5, 2021, pp. 479-491<br \/>\r\n(2021) V. Pinchera, \u2018Market Price and Value of Paintings in Baroque Florence\u2019, in C. D\u2019Ercole & J. Minivez (sous la dir.), Art et \u00e8conomie: une histoire partag\u00e9e, Presses Universitaires du Midi (PUM), Toulouse 2021, pp. 89-96, e pp. 193-195<br \/>\r\n(2022) G. Pedeliento, V. Pinchera, D. Andreini, Gin: a marketplace icon, \u00abConsumption Markets & Culture\u00bb, 25, no 1, 2022, pp. 91-101<br \/>\r\n(2023) E. Merlo - V. Pinchera, Configuring cultural emerging industries: a comparison of the French and Italian fashion industries, \"Business History Review\", 97, no 4, 2023, pp. 779-807;<br \/>\r\n(2024) V. Pinchera - E. Spero, Introduction: Textiles and Clothing as Markers and Makers of Value, \"Journal of Interdisciplinary History\", 55, no 1, 2024, pp. 1-9;<br \/>\r\n(2024) E. Merlo - V. Pinchera, Institutions as Intangible Assets in the Evolution of Italian Fashion, 1950\u20132000, \"Journal of Interdisciplinary History\", 55, no 1, 2024, pp. 115-137.","unipi-persone-link-esterno-cv":"http:\/\/www.dse.ec.unipi.it\/index.php?id=203","unipi-persone-modalita-ricevimento":"","unipi-persone-luogo-ricevimento":"Dipartimento di Economia e Management 3\u00b0 piano","unipi-persone-ore-ricevimento":"Ricevimento per studenti, laureandi, e attivit\u00e0 di tutorato\nperiodo estivo inviare mail per concordare giorno e orario: valeria.pinchera@unipi.it","unipi-persone-telefono":"050 2216328","unipi-persone-sitoweb":"www-dse.ec.unipi.it","unipi-persone-cariche":"","unipi-persone-link-orario-lezioni":"https:\/\/unipi.prod.up.cineca.it\/calendarioPubblico\/matricola=009585","unipi-persone-link-registro-lezioni":"https:\/\/unimap.unipi.it\/registri\/registri.php?ri=009585&tmplt=principale.tpl","unipi-persone-settore-scientifico":"Storia Economica STEC-01\/B","unipi-persone-ruolo":"Professore Ordinario","unipi-persone-arpi":"https:\/\/arpi.unipi.it\/cris\/rp\/rp11190","unipi-persone-pubblicazioni":"<ul class=\"pubblicazioni-list\"><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1362227\" target=\"_blank\" rel=\"noopener noreferrer\">Bright Spots and Fading Lights: Dynamics ofKnowledge Spillovers and Geographic[Dis]Association in the Florence FashionShows, 1951\u201384<\/a> <span class=\"pub-details\">(Pinchera, Valeria; Rinallo, Diego - 2026 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1358167\" target=\"_blank\" rel=\"noopener noreferrer\">Industrialisation and Fashion<\/a> <span class=\"pub-details\">(Merlo, Elisabetta; Pinchera, Valeria - 2026 - 2.1 Contributo in volume (Capitolo o Saggio))<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1358148\" target=\"_blank\" rel=\"noopener noreferrer\">I marchi come strumenti di tutela e riconoscibilit\u00e0 nella moda italiana<\/a> <span class=\"pub-details\">(Pinchera, Valeria - 2026 - 2.1 Contributo in volume (Capitolo o Saggio))<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1358128\" target=\"_blank\" rel=\"noopener noreferrer\">Elsa Schiaparelli. Arte e moda: la creativit\u00e0 di una stilista di avanguardia<\/a> <span class=\"pub-details\">(Pinchera, Valeria - 2026 - 2.1 Contributo in volume (Capitolo o Saggio))<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1248635\" target=\"_blank\" rel=\"noopener noreferrer\">Institutions as Intangible Assets in the Evolution of Italian Fashion, 1950\u20132000<\/a> <span class=\"pub-details\">(Merlo, Elisabetta; Pinchera, Valeria - 2024 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1248634\" target=\"_blank\" rel=\"noopener noreferrer\">Textiles and Clothing as Markers and Makers of Value<\/a> <span class=\"pub-details\">(Pinchera, Valeria; Spero, Ellan - 2024 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1229148\" target=\"_blank\" rel=\"noopener noreferrer\">National brands and global markets. An historical perspective<\/a> <span class=\"pub-details\">(Pinchera, Valeria - 2023 - 1.2 Recensione in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1215449\" target=\"_blank\" rel=\"noopener noreferrer\">Configuring cultural emerging industries: a comparison of the French and Italian fashion industries<\/a> <span class=\"pub-details\">(Merlo, Elisabetta; Pinchera, Valeria - 2023 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1175646\" target=\"_blank\" rel=\"noopener noreferrer\">The emergence of Italy as a fashion country<\/a> <span class=\"pub-details\">(Pinchera, Valeria; Rinallo, Diego - 2022 - 2.1 Contributo in volume (Capitolo o Saggio))<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1067532\" target=\"_blank\" rel=\"noopener noreferrer\">Gin: a marketplace icon<\/a> <span class=\"pub-details\">(Pedeliento, Giuseppe; Pinchera, Valeria; Andreini, Daniela - 2022 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1229147\" target=\"_blank\" rel=\"noopener noreferrer\">Paris to New York: The Transatlantic Fashion Industry in the Twentieth Century. By V\u00e9ronique Pouillard. Cambridge, MA: Harvard University Press, 2021. 324 pp. Illustrations, notes, index. ISBN 978-0-6742-3740-7<\/a> <span class=\"pub-details\">(Pinchera, Valeria - 2021 - 1.2 Recensione in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1135728\" target=\"_blank\" rel=\"noopener noreferrer\">Il lusso e la moda. Dalla moda di lusso alla &quot;moda del lusso&quot;<\/a> <span class=\"pub-details\">(Pinchera, Valeria - 2021 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1117616\" target=\"_blank\" rel=\"noopener noreferrer\">Market price and value of paintings in baroque Florence<\/a> <span class=\"pub-details\">(Pinchera, Valeria - 2021 - 2.1 Contributo in volume (Capitolo o Saggio))<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1117592\" target=\"_blank\" rel=\"noopener noreferrer\">Fiere e categorie di mercato: Pitti e la moda italiana 1951-1979<\/a> <span class=\"pub-details\">(Pinchera, Valeria; Rinallo, Diego - 2021 - 2.1 Contributo in volume (Capitolo o Saggio))<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1070908\" target=\"_blank\" rel=\"noopener noreferrer\">European fashion. The creation of a global industry<\/a> <span class=\"pub-details\">(Pinchera, Valeria - 2021 - 1.2 Recensione in rivista)<\/span><\/li><\/ul>","unipi-persone-didattica":"<ul class=\"registri-list\"><li>Storia dei consumi (cod. 213PP) per Laurea Magistrale in Marketing e ricerche di mercato<\/li><li>Storia della comunicazione d\u00bfimpresa (cod. 0048P) per Laurea Magistrale in Marketing e ricerche di mercato<\/li><li>Storia economica (cod. 077PP) per Laurea in Economia e commercio<\/li><\/ul>","unipi-persone-codocenze":"","unipi-persone-interessi-ricerca":"","_wpml_word_count":"16","_last_translation_edit_mode":"translation-editor","_elementor_page_assets":[]},"organizzazioni":[3618],"class_list":["post-154167","unipi_persone","type-unipi_persone","status-publish","hentry","organizzazioni-dipartimento-di-economia-e-management-439999-en"],"email":"valeria.pinchera@unipi.it","telefono":"050 2216328","content_plain":"Professore Ordinario &#8211; Dipartimento di Economia e Management | Tel.: 050 2216328 &#8211; Email: valeria.pinchera@unipi.it","photo_url":"https:\/\/www.unipi.it\/fotopersonale\/181.jpg","ruoli_tags":[{"id":748,"name":"PO","slug":"po"}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Valeria Pinchera ~ UNIPI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unipi.it\/en\/about-us\/organisation\/people\/valeria-pinchera-181-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valeria Pinchera ~ UNIPI\" \/>\n<meta property=\"og:description\" content=\"Professore Ordinario &#8211; Dipartimento di Economia e Management | Tel.: 050 2216328 &#8211; Email: valeria.pinchera@unipi.it\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unipi.it\/en\/about-us\/organisation\/people\/valeria-pinchera-181-en\/\" \/>\n<meta property=\"og:site_name\" content=\"UNIPI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unipisaofficial\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T02:51:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.unipi.it\\\/en\\\/about-us\\\/organisation\\\/people\\\/valeria-pinchera-181-en\\\/\",\"url\":\"https:\\\/\\\/www.unipi.it\\\/en\\\/about-us\\\/organisation\\\/people\\\/valeria-pinchera-181-en\\\/\",\"name\":\"Valeria Pinchera ~ UNIPI\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.unipi.it\\\/en\\\/#website\"},\"datePublished\":\"2025-05-12T14:27:04+00:00\",\"dateModified\":\"2026-04-01T02:51:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.unipi.it\\\/en\\\/about-us\\\/organisation\\\/people\\\/valeria-pinchera-181-en\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.unipi.it\\\/en\\\/about-us\\\/organisation\\\/people\\\/valeria-pinchera-181-en\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.unipi.it\\\/en\\\/about-us\\\/organisation\\\/people\\\/valeria-pinchera-181-en\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\",\"item\":\"https:\\\/\\\/www.unipi.it\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Valeria Pinchera\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.unipi.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.unipi.it\\\/en\\\/\",\"name\":\"UNIPI\",\"description\":\"UNIPI\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.unipi.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.unipi.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.unipi.it\\\/en\\\/#organization\",\"name\":\"UNIPI\",\"url\":\"https:\\\/\\\/www.unipi.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.unipi.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.unipi.it\\\/wp-content\\\/uploads\\\/Raggruppa-3020.svg\",\"contentUrl\":\"https:\\\/\\\/www.unipi.it\\\/wp-content\\\/uploads\\\/Raggruppa-3020.svg\",\"width\":176,\"height\":64,\"caption\":\"UNIPI\"},\"image\":{\"@id\":\"https:\\\/\\\/www.unipi.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/unipisaofficial\\\/\",\"https:\\\/\\\/www.instagram.com\\\/unipisa\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Valeria Pinchera ~ UNIPI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.unipi.it\/en\/about-us\/organisation\/people\/valeria-pinchera-181-en\/","og_locale":"en_US","og_type":"article","og_title":"Valeria Pinchera ~ UNIPI","og_description":"Professore Ordinario &#8211; 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