{"id":151326,"date":"2025-05-12T14:16:14","date_gmt":"2025-05-12T14:16:14","guid":{"rendered":"https:\/\/www.unipi.it\/ateneo\/organizzazione\/persone\/lucio-masserini-4424-en\/"},"modified":"2026-04-01T04:46:12","modified_gmt":"2026-04-01T02:46:12","slug":"lucio-masserini-4424-en","status":"publish","type":"unipi_persone","link":"https:\/\/www.unipi.it\/en\/about-us\/organisation\/people\/lucio-masserini-4424-en\/","title":{"rendered":"Lucio Masserini"},"content":{"rendered":"<p>Professore Associato &#8211; Dipartimento di Economia e Management | Tel.: 050 2216248 &#8211; Email: lucio.masserini@unipi.it<\/p>\n","protected":false},"template":"","meta":{"unipi-persone-chiave":"4424","unipi-persone-nome":"Lucio","unipi-persone-cognome":"Masserini","unipi-persone-email":"lucio.masserini@unipi.it","unipi-persone-cv":"","unipi-persone-link-esterno-cv":"","unipi-persone-modalita-ricevimento":"","unipi-persone-luogo-ricevimento":"","unipi-persone-ore-ricevimento":"Il ricevimento si svolger\u00e0 in presenza o in modalit\u00e0 telematica sulla piattaforma Teams.\nChi \u00e8 interessato pu\u00f2 inviare una mail per prendere un appuntamento.","unipi-persone-telefono":"050 2216248","unipi-persone-sitoweb":"","unipi-persone-cariche":"<ul><li>Vice Presidente - Marketing e Ricerche di Mercato (Laurea Magistrale)<\/li><\/ul>","unipi-persone-link-orario-lezioni":"https:\/\/unipi.prod.up.cineca.it\/calendarioPubblico\/matricola=070128","unipi-persone-link-registro-lezioni":"https:\/\/unimap.unipi.it\/registri\/registri.php?ri=070128&tmplt=principale.tpl","unipi-persone-settore-scientifico":"Statistica Economica STAT-02\/A","unipi-persone-ruolo":"Professore Associato","unipi-persone-arpi":"https:\/\/arpi.unipi.it\/cris\/rp\/rp13105","unipi-persone-pubblicazioni":"<ul class=\"pubblicazioni-list\"><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1359967\" target=\"_blank\" rel=\"noopener noreferrer\">Ethical Behaviour and Corporate Financing. The Case of \u2018Legality Rating\u2019<\/a> <span class=\"pub-details\">(Doni, F.; Masserini, L.; Occhipinti, Z.; Verona, R. - 2026 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1357709\" target=\"_blank\" rel=\"noopener noreferrer\">The Impact of Mafia-Related Council Dissolutions on Municipal Waste Management in Italy: Evidence from a Panel Event Study<\/a> <span class=\"pub-details\">(Masserini, Lucio; Romano, Giulia - 2026 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1328067\" target=\"_blank\" rel=\"noopener noreferrer\">Defining the Open Manager: features and attitudes of a new professional figure<\/a> <span class=\"pub-details\">(Bruttini, P.; Mariani, P.; Marletta, A.; Masserini, L.; Zenga, M. - 2025 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1263287\" target=\"_blank\" rel=\"noopener noreferrer\">Measuring the impact of the 2008 and 2011 financial crises and the 2015 recovery on the unemployment rate in Italy<\/a> <span class=\"pub-details\">(Masserini, L.; Bini, M.; Zeli, A.; Forciniti, A. - 2024 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1248907\" target=\"_blank\" rel=\"noopener noreferrer\">The effect of pricing policies on students\u2019 use of university canteens<\/a> <span class=\"pub-details\">(Masserini, L.; Bini, M.; Lorenzoni, V. - 2024 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1247928\" target=\"_blank\" rel=\"noopener noreferrer\">Is Generation Z more Inclined than Generation Y to Purchase Sustainable Clothing?<\/a> <span class=\"pub-details\">(Masserini, L.; Bini, M.; Difonzo, M. - 2024 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1213668\" target=\"_blank\" rel=\"noopener noreferrer\">Pay-as-you-throw tariff and sustainable urban waste management: An empirical analysis of relevant effects<\/a> <span class=\"pub-details\">(Romano, Giulia; Masserini, Lucio - 2023 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1201950\" target=\"_blank\" rel=\"noopener noreferrer\">Does a zero-waste strategy in sustainable urban waste management affect hierarchy targets and costs?<\/a> <span class=\"pub-details\">(Romano, Giulia; Masserini, Lucio - 2023 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1120895\" target=\"_blank\" rel=\"noopener noreferrer\">Measuring relational factors underlying subjective happiness<\/a> <span class=\"pub-details\">(Righi, A.; Masserini, L. - 2023 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1172328\" target=\"_blank\" rel=\"noopener noreferrer\">Ethical behaviour and Corporate Financing: evidences from legality rating<\/a> <span class=\"pub-details\">(Doni, Federica; Masserini, Lucio; Occhipinti, Zeila; Verona, Roberto - 2022 - 4.1 Contributo in Atti di convegno)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1152259\" target=\"_blank\" rel=\"noopener noreferrer\">A new definition of the professional figure Open Manager<\/a> <span class=\"pub-details\">(Bruttini, Paolo; Mariani, Paolo; Marletta, Andrea; Masserini, Lucio; Zenga, Mariangela - 2022 - 4.1 Contributo in Atti di convegno)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1122427\" target=\"_blank\" rel=\"noopener noreferrer\">Changes in the consumption in fruits and vegetables among university students during master courses: an analysis of data collected from cashier transaction<\/a> <span class=\"pub-details\">(Lorenzoni, V.; Turchetti, G.; Masserini, L. - 2021 - 4.1 Contributo in Atti di convegno)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1076117\" target=\"_blank\" rel=\"noopener noreferrer\">An Analysis of the Impact of Requirements on Wages Within Sectors of the Tourism Industry<\/a> <span class=\"pub-details\">(Mariani, P.; Marletta, A.; Masserini, L.; Zenga, M. - 2021 - 2.1 Contributo in volume (Capitolo o Saggio))<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1068890\" target=\"_blank\" rel=\"noopener noreferrer\">Environmental performance of waste management: Impacts of corruption and public maladministration in Italy<\/a> <span class=\"pub-details\">(Romano, Giulia; Masserini, Lucio; Lombardi, Ginevra Virginia - 2021 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1055353\" target=\"_blank\" rel=\"noopener noreferrer\">A Longitudinal Analysis of Riskiness Indicators After the 2008 and 2011 Economic Crises: The Case of Italian Manufacturing<\/a> <span class=\"pub-details\">(Masserini, L.; Bini, M.; Zeli, A. - 2021 - 1.1 Articolo in rivista)<\/span><\/li><\/ul>","unipi-persone-didattica":"<ul class=\"registri-list\"><li>Statistica - corso b (cod. 0061P) per Laurea in Economia aziendale<br\/><strong>Insegnamenti condivisi\/mutuati:<\/strong><ul class=\"registri-shared\"><li>Statistica (cod. 0061P) - Laurea in Banca, finanza e mercati finanziari<\/li><li>Statistica (cod. 0061P) - Laurea in Economia e commercio<\/li><li>Statistica (cod. 398PP) - Laurea in Scienze per la pace: cooperazione internazionale e trasformazione dei conflitti<\/li><\/ul><\/li><li>Statistica per le ricerche di mercato (cod. 212PP) per Laurea Magistrale in Marketing e ricerche di mercato<\/li><\/ul>","unipi-persone-codocenze":"<h4 class=\"mt-2\">Incarichi di co-docenza in moduli\/insegnamenti<\/h4><ul><li>Statistica (Cod. 528PP) per Laurea in Economia e legislazione dei sistemi logistici<\/li><li>Statistica Aziendale (Cod. 072PP) per Laurea in Economia aziendale<\/li><\/ul>","unipi-persone-interessi-ricerca":"","_wpml_word_count":"16","_last_translation_edit_mode":"translation-editor"},"organizzazioni":[3618],"class_list":["post-151326","unipi_persone","type-unipi_persone","status-publish","hentry","organizzazioni-dipartimento-di-economia-e-management-439999-en"],"email":"lucio.masserini@unipi.it","telefono":"050 2216248","content_plain":"Professore Associato &#8211; Dipartimento di Economia e Management | Tel.: 050 2216248 &#8211; Email: lucio.masserini@unipi.it","photo_url":"https:\/\/www.unipi.it\/fotopersonale\/4424.jpg","ruoli_tags":[{"id":759,"name":"PA","slug":"pa"}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lucio Masserini ~ UNIPI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unipi.it\/en\/about-us\/organisation\/people\/lucio-masserini-4424-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lucio Masserini ~ UNIPI\" \/>\n<meta property=\"og:description\" content=\"Professore Associato &#8211; Dipartimento di Economia e Management | Tel.: 050 2216248 &#8211; Email: lucio.masserini@unipi.it\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.unipi.it\/en\/about-us\/organisation\/people\/lucio-masserini-4424-en\/\" \/>\n<meta property=\"og:site_name\" content=\"UNIPI\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/unipisaofficial\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T02:46:12+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.unipi.it\/en\/about-us\/organisation\/people\/lucio-masserini-4424-en\/\",\"url\":\"https:\/\/www.unipi.it\/en\/about-us\/organisation\/people\/lucio-masserini-4424-en\/\",\"name\":\"Lucio Masserini ~ UNIPI\",\"isPartOf\":{\"@id\":\"https:\/\/www.unipi.it\/en\/#website\"},\"datePublished\":\"2025-05-12T14:16:14+00:00\",\"dateModified\":\"2026-04-01T02:46:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.unipi.it\/en\/about-us\/organisation\/people\/lucio-masserini-4424-en\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.unipi.it\/en\/about-us\/organisation\/people\/lucio-masserini-4424-en\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.unipi.it\/en\/about-us\/organisation\/people\/lucio-masserini-4424-en\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\",\"item\":\"https:\/\/www.unipi.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lucio Masserini\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.unipi.it\/en\/#website\",\"url\":\"https:\/\/www.unipi.it\/en\/\",\"name\":\"UNIPI\",\"description\":\"UNIPI\",\"publisher\":{\"@id\":\"https:\/\/www.unipi.it\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.unipi.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.unipi.it\/en\/#organization\",\"name\":\"UNIPI\",\"url\":\"https:\/\/www.unipi.it\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.unipi.it\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.unipi.it\/wp-content\/uploads\/Raggruppa-3020.svg\",\"contentUrl\":\"https:\/\/www.unipi.it\/wp-content\/uploads\/Raggruppa-3020.svg\",\"width\":176,\"height\":64,\"caption\":\"UNIPI\"},\"image\":{\"@id\":\"https:\/\/www.unipi.it\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/unipisaofficial\/\",\"https:\/\/www.instagram.com\/unipisa\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lucio Masserini ~ UNIPI","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.unipi.it\/en\/about-us\/organisation\/people\/lucio-masserini-4424-en\/","og_locale":"en_US","og_type":"article","og_title":"Lucio Masserini ~ UNIPI","og_description":"Professore Associato &#8211; 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