{"id":144968,"date":"2025-05-12T13:54:12","date_gmt":"2025-05-12T13:54:12","guid":{"rendered":"https:\/\/www.unipi.it\/ateneo\/organizzazione\/persone\/matteo-corciolani-62851-en\/"},"modified":"2026-04-01T04:36:35","modified_gmt":"2026-04-01T02:36:35","slug":"matteo-corciolani-62851-en","status":"publish","type":"unipi_persone","link":"https:\/\/www.unipi.it\/en\/about-us\/organisation\/people\/matteo-corciolani-62851-en\/","title":{"rendered":"Matteo Corciolani"},"content":{"rendered":"<p>Professore Associato &#8211; Dipartimento di Economia e Management | Tel.: 050 2216226 &#8211; Email: matteo.corciolani@unipi.it<\/p>\n","protected":false},"template":"","meta":{"unipi-persone-chiave":"62851","unipi-persone-nome":"Matteo","unipi-persone-cognome":"Corciolani","unipi-persone-email":"matteo.corciolani@unipi.it","unipi-persone-cv":"ATTIVIT\u00c0 DIDATTICHE: Titolare dei Corsi di \"Marketing\" e \u201cComunicazione di Marketing e Brand Management\" (Dipartimento di Economia e Management - Universit\u00e0 di Pisa)<br \/>\r\n<br \/>\r\nATTIVIT\u00c0 DI RICERCA: Le principali aree di ricerca riguardano il marketing, la comunicazione ed il comportamento del consumatore, con particolare riferimento a: il consumo e la produzione di autenticit\u00e0 per il mercato, la sharing economy, le crisi aziendali e la corporate social responsibility.","unipi-persone-link-esterno-cv":"http:\/\/people.unipi.it\/matteo_corciolani\/","unipi-persone-modalita-ricevimento":"Mandare un'email per prendere un appuntamento, il ricevimento si fa generalmente in via telematica.","unipi-persone-luogo-ricevimento":"Via telematica","unipi-persone-ore-ricevimento":"Su appuntamento","unipi-persone-telefono":"050 2216226","unipi-persone-sitoweb":"http:\/\/people.unipi.it\/matteo_corciolani\/","unipi-persone-cariche":"<ul><li>Presidente del Corso di Laurea Magistrale - Marketing e Ricerche di Mercato (Laurea Magistrale)<\/li><\/ul>","unipi-persone-link-orario-lezioni":"https:\/\/unipi.prod.up.cineca.it\/calendarioPubblico\/matricola=012536","unipi-persone-link-registro-lezioni":"https:\/\/unimap.unipi.it\/registri\/registri.php?ri=012536&tmplt=principale.tpl","unipi-persone-settore-scientifico":"Economia e Gestione delle Imprese ECON-07\/A","unipi-persone-ruolo":"Professore Associato","unipi-persone-arpi":"https:\/\/arpi.unipi.it\/cris\/rp\/rp06836","unipi-persone-pubblicazioni":"<ul class=\"pubblicazioni-list\"><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1353595\" target=\"_blank\" rel=\"noopener noreferrer\">Le piattaforme dal punto di vista dei consumatori<\/a> <span class=\"pub-details\">(Vieira Soares, A. L.; Corciolani, M.; Beccanulli, A.; Biraghi, S.; Dalli, D.; Gambetti, R. - 2026 - 2.1 Contributo in volume (Capitolo o Saggio))<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1353594\" target=\"_blank\" rel=\"noopener noreferrer\">Business Model Canvas delle Local Delivery Platforms<\/a> <span class=\"pub-details\">(Andreini, D.; Baklaj, E.; Beccanulli, A.; Biraghi, S.; Corciolani, M.; Dalli, D.; Gambetti, R.; Mangi\u00f2, F.; Pedeliento, G.; Vieira Soares, A. L.; Tuan, A.; Visentin, M. - 2026 - 2.1 Contributo in volume (Capitolo o Saggio))<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1353593\" target=\"_blank\" rel=\"noopener noreferrer\">Piattaforme globali e piattaforme locali: modelli a confronto nel food delivery<\/a> <span class=\"pub-details\">(Andreini, D.; Baklaj, E.; Beccanulli, A.; Biraghi, S.; Corciolani, M.; Dalli, D.; Gambetti, R.; Mangi\u00f2, F.; Pedeliento, G.; Vieira Soares, A. L.; Tuan, A.; Visentin, M. - 2026 - 2.1 Contributo in volume (Capitolo o Saggio))<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1353468\" target=\"_blank\" rel=\"noopener noreferrer\">Between Global and Local Authenticity: Exploring Audience Interpretations of Glocalized Music Performances by Global Artists<\/a> <span class=\"pub-details\">(Petri, Giulia; Corciolani, Matteo - 2026 - 5.12 Altro)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1336349\" target=\"_blank\" rel=\"noopener noreferrer\">Social Media e valore economico<\/a> <span class=\"pub-details\">(Bernini, F.; Corciolani, M. - 2026 - 2.1 Contributo in volume (Capitolo o Saggio))<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1250947\" target=\"_blank\" rel=\"noopener noreferrer\">Exploring authenticity meanings in the global-local continuum: Semiotic insights from the M\u00e5neskin case<\/a> <span class=\"pub-details\">(Corciolani, Matteo - 2024 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1169768\" target=\"_blank\" rel=\"noopener noreferrer\">Reassuring about the past, while promising a better future: How companies frame temporal focus in social responsibility reporting<\/a> <span class=\"pub-details\">(Tuan, Am.; Corciolani, M.; Giuliani, E. - 2024 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1154922\" target=\"_blank\" rel=\"noopener noreferrer\">Lost and Found in Translation: How firms use anisomorphism to manage the institutional complexity of CSR<\/a> <span class=\"pub-details\">(Corciolani, Matteo; Giuliani, Elisa; Humphreys, Ashlee; Nieri, Federica; Tuan, Annamaria; Zajac, Edward J. - 2024 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1162526\" target=\"_blank\" rel=\"noopener noreferrer\">Navigating institutional complexity through emotion work: The case of Italian consumers adapting to a ketogenic diet<\/a> <span class=\"pub-details\">(Corciolani, M. - 2023 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1110944\" target=\"_blank\" rel=\"noopener noreferrer\">European food banks and COVID-19: The impact on food redistribution and innovation in times of crisis<\/a> <span class=\"pub-details\">(Capodistrias, P.; Szuleckab, J.; Corciolani, M.; Str\u00f8m-Andersen, N. - 2022 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/1015021\" target=\"_blank\" rel=\"noopener noreferrer\">Do More Experienced Critics Review Differently? How Field-Specific Cultural Capital Influences the Judgments of Cultural Intermediaries<\/a> <span class=\"pub-details\">(Corciolani, Matteo; Grayson, Kent; Humphreys, Ashlee - 2020 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/998314\" target=\"_blank\" rel=\"noopener noreferrer\">Does involvement in corporate social irresponsibility affect the linguistic features of corporate social responsibility reports?<\/a> <span class=\"pub-details\">(Corciolani, Matteo; Nieri, Federica; Tuan, Annamaria - 2020 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/966151\" target=\"_blank\" rel=\"noopener noreferrer\">Does the perception of incongruence hurt more? Customers\u2019 responses to CSR crises affecting the main reputation dimension of a company<\/a> <span class=\"pub-details\">(Gistri, Giacomo; Corciolani, Matteo; Pace, Stefano - 2019 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/940942\" target=\"_blank\" rel=\"noopener noreferrer\">Legitimacy struggles in palm oil controversies: An institutional perspective<\/a> <span class=\"pub-details\">(Corciolani, Matteo; Gistri, Giacomo; Pace, Stefano - 2018 - 1.1 Articolo in rivista)<\/span><\/li><li><a href=\"https:\/\/arpi.unipi.it\/handle\/11568\/923752\" target=\"_blank\" rel=\"noopener noreferrer\">The interaction effect between brand identification and personal crisis relevance on consumers\u2019 emotional reactions to a fashion brand crisis<\/a> <span class=\"pub-details\">(Gistri, Giacomo; Corciolani, Matteo; Pace, Stefano - 2018 - 1.1 Articolo in rivista)<\/span><\/li><\/ul>","unipi-persone-didattica":"<ul class=\"registri-list\"><li>Comunicazione di marketing e brand management (cod. 658PP) per Laurea Magistrale in Marketing e ricerche di mercato<\/li><li>Marketing (cod. 429PP) per Laurea in Economia aziendale<\/li><\/ul>","unipi-persone-codocenze":"","unipi-persone-interessi-ricerca":"My research interests relate to Consumer Behaviour, Marketing Management, and Corporate Social Responsibility. My projects focus on several topics, such as producing and consuming authentic items, CSR communications, and music and food consumption. I use qualitative (e.g., interviews, ethnography) and quantitative (e.g., experiments, automated content analysis) research methods.","_wpml_word_count":"16","_last_translation_edit_mode":"translation-editor"},"organizzazioni":[3618],"class_list":["post-144968","unipi_persone","type-unipi_persone","status-publish","hentry","organizzazioni-dipartimento-di-economia-e-management-439999-en"],"email":"matteo.corciolani@unipi.it","telefono":"050 2216226","content_plain":"Professore Associato &#8211; Dipartimento di Economia e Management | Tel.: 050 2216226 &#8211; Email: matteo.corciolani@unipi.it","photo_url":"https:\/\/www.unipi.it\/fotopersonale\/62851.jpg","ruoli_tags":[{"id":759,"name":"PA","slug":"pa"}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Matteo Corciolani ~ UNIPI<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.unipi.it\/en\/about-us\/organisation\/people\/matteo-corciolani-62851-en\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matteo Corciolani ~ UNIPI\" \/>\n<meta property=\"og:description\" content=\"Professore Associato &#8211; 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