Professore Ordinario – Dipartimento di Scienze Agrarie, Alimentari e Agro-ambientali | Tel.: 050 2212696 (Rettorato) – Email: alessio.cavicchi@unipi.it<\/p>\n","protected":false},"template":"","meta":{"unipi-persone-chiave":"167859","unipi-persone-nome":"Alessio","unipi-persone-cognome":"Cavicchi","unipi-persone-email":"alessio.cavicchi@unipi.it","unipi-persone-cv":"I\u2019m a Full Professor of Agribusiness, Rural Development and Branding at the Department of Agriculture, Food and Environment of University of Pisa.
\r\nFrom November 2022 to December 2025, I have been Rector's delegate for the Promotion of Entrepreneurial Culture and Social Innovation and the scientific coordinator of the Contamination Lab.
\r\nI'm academic chair and WP coordinator of the Circle U. Alliance.
\r\nI'm the vice-director of the Msc in \"Italian Wines and Foreigner Markets\" coordinated by Sant'Anna School in collaboration with University of Pisa, University of Siena, University for Foreigners of Siena and the Italian Association of Sommeliers (AIS).
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\r\nThe Engaged Scholar Approach: my work as an engaged scholar is driven by the vision of the University as an engine for territorial development. I believe that research should never be confined to theoretical or purely academic boundaries. My approach promotes a vision of the University that steps outside the classroom to actively engage with the local territory.
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\r\nI\u2019ve got my PhD in Economics of Food and Environmental Resources from University of Naples \u201cParthenope\u201d and previously, I attended a Master of Science (MSc) in Food Economics and Marketing at University of Reading (UK).
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\r\nI\u2019ve been Researcher, Associate Professor and Full Professor at University of Macerata \u2013 Department of Education, Cultural Heritage and Tourism from 2006 to 2021, where I developed 2 Double Title Degrees in Tourism with Spain (University of Oviedo) and Ukraine (National University Taras Shevchenko), and I\u2019ve been visiting professor in several Universities abroad (San Francisco State, Arctic University of Tromso, Goteborg, Oviedo).
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\r\nI have experience as external expert, evaluator, consultant and invited speaker in the fields of Food, Rural and regional development, Innovation, Sustainable Tourism, Smart Specialization Strategy and University-Business Collaboration for several DGs of the European Commission (RTD, JRC, EAC, Regio), for the United Nations World Tourism Organisation, for the Italian Ministry of University and Research and for the Italian Ministry of Cultural Heritage, as well as for several Regional Governments.
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\r\nMy works have been published in several international books and journals. I\u2019m co-editor of the book series \"Consumer Science and Strategic Marketing\" published by Elsevier, co-editor of the Encyclopedia of Agriculture and Food Systems published by Elsevier, Managing Editor of the \"International Food and Agribusiness Management Review\" and Associate Editor of \"Food Economy - Economia Agroalimentare\". I\u2019m a member of the Scientific Board of the British Food Journal and the International Journal of Sustainability in Higher Education.
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\r\nI\u2019ve served as consultant and trainer for several agri-food firms in Europe and I\u2019ve been coordinator of several Erasmus+ funded projects (The Wine Lab, FoodBiz, ON-IT) and researcher\/investigator in many national and international research projects (Horizon, Interreg, Urbact, among others)
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\r\nI'm the Scientific Director of the MOOC coordinated by SDG Academy: Sustainable Food Systems: a Mediterranean Perspective
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\r\nKEY RESEARCH INTERESTS
\r\n\u2022\tRural development and Branding strategies
\r\n\u2022\tMarketing of local food and sustainability of food systems
\r\n\u2022\tInnovation in agriculture and rural areas
\r\n\u2022\tUniversity-Business Collaboration and Quadruple Helix of Innovation
\r\n\u2022\tSustainable Tourism
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\r\nCORE COMPETENCES
\r\n\u2022\tAgricultural and rural economics
\r\n\u2022\tMarketing and consumer behaviour
\r\n\u2022\tRural and regional development, Rural Branding
\r\n\u2022\tParticipatory Action Research
\r\n\u2022\tConstructivist teaching methods
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\r\nCURRENT EU-FUNDED PROJECTS
\r\nEuAccel \u2013 Accelerating Innovation in Europe through Startup Development and Co-Creation
\r\nNemos - A new educational model for acquisition of sustainability competences through service-learning","unipi-persone-link-esterno-cv":"","unipi-persone-modalita-ricevimento":"Si prega di prendere un appuntamento con il docente via email prima del ricevimento\r\n","unipi-persone-luogo-ricevimento":"Online - Piattaforma Teams \r\n","unipi-persone-ore-ricevimento":"Lunedi - 10-12\r\n\r\n","unipi-persone-telefono":"050 2212696 (Rettorato)","unipi-persone-sitoweb":"https:\/\/page.agr.unipi.it\/profile\/alessio-cavicchi\/","unipi-persone-cariche":"