Professoressa Ordinaria – Dipartimento di Scienze Politiche | Tel.: 0502212447 – Email: roberta.bracciale@unipi.it<\/p>\n","protected":false},"template":"","meta":{"unipi-persone-chiave":"8885","unipi-persone-nome":"Roberta","unipi-persone-cognome":"Bracciale","unipi-persone-email":"roberta.bracciale@unipi.it","unipi-persone-cv":"Roberta Bracciale, PhD in Communication Studies (University of Rome \"Sapienza\"), is Full Professor of Media Sociology at the Department of Political Sciences, University of Pisa (Italy).
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\r\nShe is the director of MediaLaB | Big Data in Social and Political Research Lab|, a laboratory focused on analysing big data in social and political research.
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\r\nHer research interests focus on the interconnections between digital media, everyday life, and the public sphere. Her areas of expertise are: (i) the relationship between social and digital inequalities, with an in-depth analysis of the outcomes of the processes of inclusion vs. exclusion; (ii) the transformations of participatory practices following the platformisation of society, with a specific focus on the mechanisms of grassroots production and of memeification of the public sphere seen as connective aggregators of individual instances; (iii) the redefinition of the communication strategies of social actors achieved through the introduction of emotional elements, and the adoption of populism as a communication style, to increase the involvement and attract the attention of their audiences exploiting the algorithmic logics of the platforms; (iv) the application of computational methods to the domain of social sciences.
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\r\nIn addition to her research activities, she is the Co-Chief Information Officer of Pisa University. She is also the co-chief editor of the scientific journal \u201cThe Lab's Quarterly\u201d. She is a member of the doctoral board of the national program in \"Artificial Intelligence\" and also of the \"Political Sciences\" at Pisa University program. Furthermore, she is a member of the Board of Directors of the Italian Association of Political Communication.
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\r\nShe is also a founding partner and member of the Board of Directors of the Spin-off company of Pisa University \u201cVoisLab\u201d (Evaluation of outcomes and social impact).
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\r\n#MediaEcosystem #PoliticalCommunication #Populism #InternetMeme #SocialMedia #DataScience","unipi-persone-link-esterno-cv":"https:\/\/orcid.org\/0000-0002-7567-4785","unipi-persone-modalita-ricevimento":"Leggere con attenzione le istruzioni su https:\/\/people.unipi.it\/roberta_bracciale\/didattica\/ricevimento\/ per prenotarsi a un ricevimento online o in presenza.\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n","unipi-persone-luogo-ricevimento":"Online su MsTeams prenotandosi qui: https:\/\/agende.unipi.it\/xxc-gbp-lvc. \r\nIn presenza inviare una e-mail a roberta.bracciale@unipi.it per fissare un appuntamento. \r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n","unipi-persone-ore-ricevimento":"Vedi disponibilit\u00e0 su https:\/\/agende.unipi.it\/xxc-gbp-lvc\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n\r\n","unipi-persone-telefono":"0502212447","unipi-persone-sitoweb":"https:\/\/people.unipi.it\/roberta_bracciale\/","unipi-persone-cariche":"