{"id":472961,"date":"2026-04-02T12:07:47","date_gmt":"2026-04-02T10:07:47","guid":{"rendered":"https:\/\/www.unipi.it\/news\/unipi-rankink-comunicazione-attarzione\/"},"modified":"2026-04-10T11:14:50","modified_gmt":"2026-04-10T09:14:50","slug":"university-of-pisa-is-among-the-leading-international-universities-for-both-attractiveness-and-communication","status":"publish","type":"news","link":"https:\/\/www.unipi.it\/en\/news\/university-of-pisa-is-among-the-leading-international-universities-for-both-attractiveness-and-communication\/","title":{"rendered":"University of Pisa is among the leading international universities for both attractiveness and communication"},"content":{"rendered":"<p>The University of Pisa ranks among the leading universities at both national and international level for its ability to communicate its identity and strengthen its attractiveness. This is highlighted by the<a href=\"https:\/\/www.google.com\/url?q=https:\/\/lundquist.it\/2026\/03\/22\/ricerca-university-global-university-ranking\/&amp;sa=D&amp;source=calendar&amp;ust=1775552267969337&amp;usg=AOvVaw1LebA3_mF244UomD7JJd32\"> .university Global University Ranking 2026<\/a>, produced by the communications consultancy Lundquist, which places the University fourth in Italy and eighteenth in the overall ranking.<\/p>\n<p>The ranking evaluates <strong>universities\u2019 ability to attract students, partners and resources through the quality of their institutional communication, the effectiveness of their positioning, and the development of their reputation across digital channels<\/strong>. This approach goes beyond traditional indicators based solely on academic performance. Initially, the analysis considered a sample of 118 universities \u2014 57 Italian and 60 international institutions (selected on the basis of the QS World University Ranking 2025 and the CENSIS database) \u2014 before narrowing the selection to 47 institutions, including 22 Italian and 25 international universities.<\/p>\n<p><strong>Five key areas were assessed<\/strong>: identity and positioning; student experience (inclusion and well-being); research and innovation; sustainability and social impact; and alumni relations. Within this framework, the University of Pisa shows particularly strong performance in inclusion and student well-being, as well as in alumni engagement, ranking second nationally in both areas. These results are complemented by a solid ability to communicate research and its impact, through clear, accessible content tailored to diverse audiences, which helps strengthen the University\u2019s overall positioning in the international context.<\/p>\n<p>\u201cThis result reflects a path built over time, in which the University has consistently invested in communication, sustainability and an inclusive vision of its community, one that recognises alumni as an integral and vital part of its identity and represents a broad and lasting expression of its values and interests,\u201d said Rector Riccardo Zucchi. \u201cToday, a university is strong when it combines excellence in research and teaching with attention to people and the ability to communicate effectively. This is how a meaningful dialogue with the community is built and how a strong international presence is achieved.\u201d<\/p>\n<p>A<strong>t a national level,<\/strong> alongside the University of Pisa, the top-ranked Italian institutions include the Politecnico di Milano, the University of Bologna and Ca\u2019 Foscari University of Venice, followed by Bocconi University and the Politecnico di Torino.<\/p>\n<p>At an international level, the top three positions are held by Imperial College London, the University of Oxford and the University of Birmingham. These institutions lead the global ranking for their effectiveness in positioning and in building strong and competitive institutional narratives.<\/p>\n<p>L\u2019Universit\u00e0 di Pisa si colloca tra i migliori atenei a livello nazionale e internazionale nella capacit\u00e0 di comunicare la propria identit\u00e0 e rafforzare la propria attrattivit\u00e0. A rilevarlo \u00e8<a href=\"https:\/\/www.google.com\/url?q=https:\/\/lundquist.it\/2026\/03\/22\/ricerca-university-global-university-ranking\/&amp;sa=D&amp;source=calendar&amp;ust=1775552267969337&amp;usg=AOvVaw1LebA3_mF244UomD7JJd32\" target=\"_blank\" rel=\"noopener\"> .university, il Global University Ranking 2026<\/a>, realizzato dalla societ\u00e0 di comunicazione Lundquist, che posiziona l\u2019Ateneo al quarto posto in Italia e al diciottesimo nella classifica generale.<br \/>\nIl ranking valuta la<strong> capacit\u00e0 delle universit\u00e0 di attrarre studenti, partner e risorse attraverso la qualit\u00e0 della comunicazione istituzionale, l\u2019efficacia del posizionamento e la costruzione della reputazione nei canali digitali<\/strong>, superando i tradizionali indicatori legati alla sola performance accademica. La classifica ha analizzato un campione iniziale di 118 universit\u00e0 \u2013 57 italiane e 60 internazionali (selezionate sulla base del QS World University Ranking 2025 e del database CENSIS) \u2013 riducendo poi la selezione a 47 universit\u00e0, 22 italiane e 25 internazionali.<\/p>\n<p><strong>Cinque le macroaree esaminate<\/strong>: identit\u00e0 e posizionamento, esperienza studentesca (inclusione e benessere), ricerca e innovazione, sostenibilit\u00e0 e impatto sociale, relazioni con gli alumni. In questo quadro, l\u2019Universit\u00e0 di Pisa mostra<strong> performance particolarmente solide per inclusione e benessere studentesco e per il coinvolgimento degli alumni<\/strong>, ambiti nei quali si colloca in seconda posizione a livello nazionale. A questi risultati si affianca una<strong> buona capacit\u00e0 di comunicare la ricerca e il suo impatto<\/strong>, con contenuti chiari, accessibili e orientati a pubblici differenziati, che contribuiscono a rafforzare il posizionamento complessivo dell\u2019Ateneo nel contesto internazionale.<\/p>\n<p>\u00abQuesto risultato testimonia un percorso costruito nel tempo, in cui l\u2019Ateneo ha investito con continuit\u00e0 nella comunicazione, nella sostenibilit\u00e0 e in una visione inclusiva della propria comunit\u00e0, che riconosce negli alumni una parte integrante e vitale, espressione ampia e duratura dei suoi valori e interessi\u00bb, ha dichiarato il Rettore dell\u2019Universit\u00e0 di Pisa Riccardo Zucchi. \u00abOggi un\u2019universit\u00e0 \u00e8 forte se sa mettere insieme qualit\u00e0 della ricerca e della didattica, attenzione alle persone e capacit\u00e0 di raccontarsi in modo chiaro: \u00e8 cos\u00ec che si costruisce un dialogo reale con la propria comunit\u00e0 e si rafforza la propria presenza a livello internazionale\u00bb.<\/p>\n<p>Nel<strong> panorama nazionale<\/strong>, insieme all\u2019Universit\u00e0 di Pisa, tra gli atenei italiani ai vertici della classifica di sono il Politecnico di Milano, l\u2019Universit\u00e0 di Bologna e l\u2019Universit\u00e0 Ca\u2019 Foscari Venezia, seguiti da Bocconi e Politecnico di Torino. A <strong>livello internazionale<\/strong>, il podio \u00e8 occupato da Imperial College London, University of Oxford e University of Birmingham, che guidano la classifica globale per efficacia nel posizionamento e nella capacit\u00e0 di costruire una narrazione istituzionale solida e competitiva.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to the .university Global University Ranking by Lundquist, the University is ranked 4th in Italy and 18th overall<\/p>\n","protected":false},"featured_media":472053,"menu_order":4,"template":"","format":"standard","meta":[],"tag-notizie-persone":[],"tags_news":[1875],"categorie":[159],"class_list":["post-472961","news","type-news","status-publish","format-standard","has-post-thumbnail","hentry","tags_news-inside-unipi","categorie-unipinews-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>University of Pisa is among the leading 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